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Many wonder how people enjoy material goods. Well,what many don’t know is how material consumption is dependent on beliefs along with postmodern cultures. Material consumption happens to be the main factor of beliefs and even practices of the modern societies.
The culture industries have become important to landscapes and most importantly places. Culture industries consist of many factors. Advertising, communication media; pop entertainment all play a big part of a industry. When one chooses to advertise a product, place, or thing, it stimulates consumer demand and help signify based on possessions. Advertising is now known as a “key component” in place making. It teaches us people a role in many things and surprisingly even the simplest things. For example, authors Knox and marathon state that “it teaches people how to dress” and even furnish a home! Products are being advertised in different ways. These advertisements influence on summers to not only buy a product but also teaches them and provides them with information on many different places. If we go back in time, advertisements back then we’re based off efficiency, and economical. Now, if we take a deeper look into how it’s being advertised, we see they are associated with more of lifestyles then utility. These adds must also advertise a theme to catch there viewers attention. The images of places interact with global food. As stated in the book, contemporary cultures depend more on visual consumption as well. Visual consumption consists of the purchases of images and different experiences of places. Visual consumption is usually seen in magazines, tv shows, and via the web. Landscapes are important visual features and are now seen as “prominent”. So when asked how have places become objects of consumption, advertisements have now shown off the different places, and lands available which has now made these places objects of consumption. Restaurants are also seen as cultural sites due to the dining experience. For example, he customers status(how the customer feels) the design of the restaurant which was of course adopted from local architecture and the diverse clienteleaq.
Geographer David Harvey states the term “degenerative utopias”. According to Harvey, contemporary landscapes contain increasing numbers of settings of global capitalism. What this means is as much contemporary material there is, there is just as much cultural heritage. The numbers stand the same and continue to increase slowly.
A degenerative utopia can have many examples behind it. Disneyland happens to be an example of what a utopia according to Harvey is. Last summer, I attended Disneyland for the first time ever. When entering the Disneyland park you are given a map in which many of the visitors seek to use to know how to go from place to place and help guide them throughout the park.; this example shows us the part of the representational picture that characterizes “degenerative utopia.” After conducting some information over Disneyland being a utopia, I found that Disneyland is an displaced metaphor of the system of representations and values unique to American society. What this means is it shows how a utopia should be structured and the specific things we must look for when defining a degenerative utopia. After visiting the park, I took in all the different information gained from Disneyland. Not only is it a place of fun,but a place where you can suprisngly even learn some important information.
All in all, when reviewing the different community heritages I have learned an excessive amount of information of the different types of advertisements put out there to promote not only products but places and landscapes. These places and landscapes each continue to have an increase in population all because of the adds being shown off dealing with these places.
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