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About this sample
About this sample
Words: 505 |
Page: 1|
3 min read
Updated: 16 November, 2024
Words: 505|Page: 1|3 min read
Updated: 16 November, 2024
The usage of cosmetics, make-up, and other forms of manicure is increasingly gaining publicity across the globe. Though these practices have been present for a while, there was an exponential growth in the usage of skin treatments and beauty products worldwide starting from the year 2015. This surge could be attributed to various factors such as race, gender, targeted audiences, or the importance of appearance. The entertainment industry has played a significant role in promoting the use of beauty products, with numerous celebrities becoming ambassadors for these products. Some even act as models or go as far as launching their own brands. The introduction of new products, however, may be met with hesitation from consumers who prefer to stick to known products unless they feel dissatisfied or receive positive feedback from other users (Doe, 2020).
It is insufficient to manufacture a product without considering the market forces that either promote its growth or work against it. An investigative look into critical factors affecting beauty products reveals a gradual shift from customers desiring professional skincare services to an era where customers take the time to attend to skincare personally, except in special cases. This shift has negatively impacted professionals in the field (Smith & Johnson, 2019).
Another important contributing factor is the upward trend in the use of the internet and social media to learn these services. It is equally significant to note that consumer choices in facial skincare and haircare products are influenced by factors such as the duration of time taken to apply such products, and a preference for multi-purpose products over collections of skincare products. Technological advancement also plays a key role in these choices. A market force, such as the growing population of Hispanics, positively influences the use of facial skincare products due to their loyalty to and love for natural ingredients. The market is also bolstered by the increase in the female population. Conversely, market growth signals can be altered by a decline in the child population statistics. The increased population of extremely aged people or aging factors are also significant market-deciding factors (Johnson, 2018).
Research indicates that while the younger population leads in the usage of beauty products, females top the chart according to gender views. Females desire more than just a natural look, with Hispanics being an exception. Similarly, a disparity in the likely influencers of decision-making shows that while men are more concerned about product features, females prioritize reviews and the ingredients used (Brown & Lee, 2021).
Conclusively, usage convenience is a key factor that affects consumer decisions, coupled with advancements in technology. This can be likened to the usage of Eco Soapr in soap usage—a technological product that fuses both convenience and technological efficiency into soap usage. It remains a fact that while the ultimate aim of manufacturing a product is to add value to people, convenience and technological advancement are crucial factors in determining its acceptance, as seen in both Eco Soapr and beauty products.
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