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“In the age of information, ignorance is a choice”. A common saying if such, however to say a large majority of people are simply to say a product of their surroundings. A person’s worldviews are dictated by their upbringing, religion etc. That being said not everyone can share the same said benefits. Ignorance can not always be avoided. The great works of Leonardo Da Vinci are worthless if not properly explained by Scholars. There is no way you could make any sense of those without guidance. Ethics are and can be social norm. Any product regardless of how safe can be can still pose a threat to the health of people as well as spread to animals and the environment. This is a fact. That being said each and every product should have a clear label stating it, This as well can be used to represent the ethics in targeting uninformed consumers in society today. Most of which are children under the ages of 15 and seniors over 60 years old as well as minorities and religious groups. Children most likely in this case have always been a target for marketing media, although in today’s modern times marketing has been more heavily focusing on them, since children have very good influencing power ( via tantrum ect.) It is safe to assume however that it’s safe to assume we should draw the line as using children as advertisements for tobacco and alcohol companies.
Ethical questions will always arise when put into controversial practices. One thing that does need to be stopped is marketing of objectionable and questionable material to minors with no regulation whatsoever. Ethical issues span much more than what has been stated beforehand, as well that they cannot be solved as easily as they are said, since they are no concrete guidelines for what is ethical and whatnot. Nonetheless that does not stop anyone from applying some good old fashioned logic to ethical dilemmas that are different in a marketing manner. To change the perception of exchange between two organizations may benefit the product or service leading the company to make a better ethical choice.
An example of this can be a benefit focus, making a company think of the actual benefits being provided. This leads to the actual focus on the customer, the company can make the responsible choice while providing info about hazards in products.With logic applied , a company would not purposely sell any potentially harmful products to its customers with belief that they are doing it for harmful purposes. Not mentioning, the main objective of all companies. Which is to maximize all wealth. For this to happen there needs to be an adjective to achieve as well as to have an advantage for itself. In the end it all comes down to perception of the customers and the( products/services ) that the company offers. The company therefore is able to create an advantage by their marketing decisions, practices, ect. That doesn’t exclude however that the customer will only perceive the marketing strategy if it is in place of value.
That as well to was, was mentioned marketing teams should then try to forecast the persisting effects that maintain those decisions. Not to forget that a single company will not be able to meet all of society’s needs, therefore companies only spend money on their designated target market. For companies to maintain an ethical and socially accepting behaviour while completing company objectives and keeping updated with trends in modern society’s beliefs and values. This as well includes placing its marketing mix per the customer’s’ requirements. The dictionary definition of ethics states as follow ingethics moral principles that govern a person’s behavior or the conducting of an activity. That being said when a human being is faced with a problem, the choice they make to solve it heavily relies on their ethics of being that they as a person hold. An ethical code cannot be described as easily. Recognizing what is ethical in marketing and what is not is difficult.
This applied to a marketing perspective changes the definition, ethics being the focus of a marketing decision as a team or individually. To ensure that a product satisfies a need it promises to, or aids in providing a lifestyle that it shows. To conclude , ethics in a marketing media trend means the ideals of implementing standards with moral rights, and to keep these practices going worldwide. While taking into consideration the effects as well.
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