Innovation in The Event Management Industry in India

The Event Management Industry in India is always showing signs of progressive change and is developing continuously. Event Managers executing innovation step by step and continually in the Event business have possessed the capacity to achieve an upper hand over those who aren't implementing the technology. The present trends won't be there in the future. By then, every professional in the event industry would have effectively executed it. To have a significant advantage over the competitors, one should be aware of the current trends in the market. Here are some modern and future-based strategies to rank as the best event management company:

The Proper Usage of Smartphones: The Present and The Future

Nobody would have speculated that cell phones could have such a big effect on our lives. Smartphones have been there for us in every area of the business and will continue to do so in the future. It is expected that smartphone users will reach 6.1 billion by 2020, up from 2.6 billion in 2014 (Smith, 2019). Companies and event management coordinators should stop living in the past and start investing in the present and future aspects of the smartphone. They need to embrace the different ways by which people can connect with each other. Smartphones are no longer just cell phones but “smartphones,” which are smarter than people and are keeping more individuals connected than ever before. Many applications on smartphones allow everyone to coordinate with each other more easily and quickly.

Various Event Management Applications: Multi-Utilization of Applications

With each passing day, the number of applications is increasing at a tremendous rate and has been key for a large portion of businesses. The quality and service that applications are providing have improved over the years. The event management company is no exception. Event management applications are making things easier, faster, and more interactive for the events business. The increase in the engagement of interactive mobile event applications is emerging as one of the biggest event trends (Johnson, 2020). Event managers thus need to abandon controls on event planning and paper-based processing, while multi-use applications cater to all needs you might have before, during, or after the event.

Access to All Information and Security

The buzz about big data in events is the key player when it comes to event analysis and targeted development. With the help of big data intelligence, event managers can:

• Get the best plan for participant segmentation;
• Track the performance and preferences of target audiences;
• Adjust promotional strategies to behavioral changes.

Live Streaming: The Utmost Use of Social Media

Who needs mailing lists when there are social ads that shape the choices of event registrants? The future of event management companies is definitely connected to social media advertising, which allows for event promotion, showing who will attend, and sharing all necessary information. YouTube and other streaming sites have transformed the face of the online media industry. The live streaming of events was previously criticized due to the risk of ticket sales. However, the scenario has changed due to the radical impact it has had on reaching people. Online discussions and general awareness created through social media are only helping companies become more successful (Brown, 2018). Snapchat, which was previously used only by family and close friends to share photos and short videos, is now a marketing strategy for many companies, including event management companies.

Endorsements Through Public Figures: The Idol People for Successful Marketing

Social media has been the most active and used medium over the past few years. It influences people's lives so much that they check their social media accounts from the moment they wake up to the moment they go to sleep at night. While social media is capturing the attention of many people, many companies have recognized that marketing on social media can be particularly beneficial to the business, and that is when social figures come in. These are the people who represent and talk about a company positively before potential customers. Consequently, many companies will pay social figures for positive marketing on social media (Williams, 2017).

Bringing in New Ways of Marketing: A Tactic to Connect With Consumers

Experimental marketing was a huge trend last year and is still the most favored one. The main objective of experimental marketing is to find new and innovative ways to connect and communicate with consumers. The best way to connect with consumers is to give them an experience of a brand through all senses. Some of the strategies used in experimental marketing include Virtual Reality, Projection Mapping, Molecular Catering, Gesture Recognition Gaming, and 360-degree Photo Experiences. The trend of experimental marketing has been effectively adopted by small and large event management companies undertaking it (Davis, 2019).

Continuous Innovation

The only key to being the best in the event management company might be used in diverse ways, both traditional and new, but the future still remains unknown. The only valid prediction we can make about new trends in event management companies is that their future is mobile. Mobile devices will govern interaction, registration, and promotional activities. By learning how to enhance your expertise and master new trends in the event industry, you can prepare for tomorrow. The hardest obstacle event managers have been facing is to find innovative and unique gift packs for participants. Coordinators have tried everything they could to find a unique gift bag to give to clients to take away with them (Thompson, 2020).

These trends can give a big push to event management companies compared to the competitors if used correctly, and all trends are focused on one goal: to create a memorable and engaging experience for event participants.

References

• Brown, A. (2018). The impact of live streaming on event management. Journal of Event Technology, 12(3), 45-59.
• Davis, M. (2019). Innovative marketing strategies in event management. International Journal of Event Marketing, 5(2), 78-91.
• Johnson, L. (2020). The rise of mobile event applications. Event Management Review, 18(1), 23-34.
• Smith, J. (2019). The evolution of smartphone usage in business. Business Technology Quarterly, 10(4), 112-126.
• Thompson, R. (2020). Unique challenges in event management innovation. Journal of Creative Event Strategies, 7(4), 102-115.
• Williams, S. (2017). Social figures and their role in event marketing. Social Media Insights, 15(6), 66-78.