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Magento Development

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The word Magento is familiar to everyone who deals with eCommerce. Magento is the most complicated, functional and elaborate platform in the world of eCommerce. If you are striving for immense success, then it’s definitely Magento that will give you everything you need to achieve it. Magento grows fast, its extensions vary, its community expands. Magento is also an open source CMS solution, which gives you quite a space for modifying and customizing the cart according to your own needs.

It’s a powerful system, flexible, scalable and easy to customize. It is a fully hosted e-commerce solutions that will solve all your daily problems under one roof. Types of Magneto Used: Currently, it has two versions; Magento Community and Magento Enterprise. The overall performance is very impressive with exciting features and extensions. With its larger community, one can get help anywhere whenever you need it.

  1. Magento Community – The community version is free and mostly aimed at small businesses.
  2. Magento Enterprise – It is paid platform aimed at medium to large businesses.

Important Features of Magento:

There are a wide range of advantages that Magento presents to the merchants and the shoppers. Let’s delve into some of the advantages of the platform that will impress you:

  • Open Source – The first advantage of Magento that needs to be understood is the fact that this is an open source technology. Firstly, it definitely brings down the total cost of development & deployment of the project. Additionally, this also means that it is more flexible for the developers, easy to access, and highly secure.
  • Content Management – As we know, content management makes editing easy. Magento’s content management system comprises of an intuitive and visual-based page editor. This means that merchants can customize their offerings on the fly. One hasn’t need to understand coding to be able to manipulate the basic functioning of your shopping cart.
  • Marketing – Magento has been designed in a way that it makes it possible for the customers to open the floodgates for improved organic traffic. The platform has been built with SEO efficiency in mind. If the website is developed to perform better with regards to Search Engine Optimization, it will have a better chance to rank higher on Google, Yahoo, Bing, and other search engines.
  • Mobile-Friendly – Shopping Carts, with Magento, have been designed & developed responsively. Hence, the store can be viewed easily on desktops, tablets, and mobile devices. In today’s times, the users can access the online store from multiple devices. Hence, being responsive is important.
  • Power & Space – Magento is a powerful platform. It can support up to 50,000 products on the online store. At the same time, it can let the web page handle more than 80,000 orders per hour. Hence, the e-commerce website might start small but you have all the opportunity of gaining future growth.
  • Up-Selling & Cross-Selling – When you have a bricks-and-mortar store, it becomes easy for you to upsell and cross-sell to your customers. That’s a great way of increasing the potential of your additional revenue. Magento allows you to replicate the same with prompts that can be added to product and checkout pages.
  • Large Community – Finally, one of the biggest advantages of Magento is the large community that it has. There are over 200,000 businesses who use Magento, and many other developers who work with this framework. This means that some of the most challenging projects can be handled with ease.

Benefits of using Magneto:

  • Magento platform comes packed with loads of user-friendly features.
  • It allows you to update your eCommerce website automatically, which is not available in other e-commerce platforms.
  • It is simple, quick and versatile, which makes it easy for customers to search and purchase products and services through Magento-powered websites.
  • Magento offers users with highly interactive shopping experience.
  • Besides supporting multiple website, Magento also lends support to online stores in promoting their inventory in diverse domains.
  • Magento being designed to be a configuration based MVC system (along with a range of extensions) helps to make your website highly scalable.
  • Magento has a leading position because it deals with several stores, is good for marketing, has customizable themes, provides Google Analytics and other tracking options, offers easy options for ordering and provides users with better options for browsing, among other reasons.
  • Magento has a good security system, which is beyond SEO ready.

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