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Market Analysis of Beyoncé Lemonade Album

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The product I have chosen is an album called Lemonade by Beyonce. I selected this album because out of the ten years I have been singing, listening and enjoying music the lemonade album 100% has stood out for me over these years and always stuck to me because of its creativity shown through the different styles of music throughout the album. Also how much she’s allowed herself to be vulnerable to the audience with all different mixed emotions being shown and the rawness of the visuals we all see. Almost like we are inside her soul feeling what she’s feeling taking that one step into Beyonce shoes. This album was released on April 23 2016 and is Beyonce sixth album which once again has gone platinum and a Hit! all over the world as soon as it was released. The product is mostly visual to capture every inch of Beyonce heartbreak, anger and sorrow through the images shown in her album. The product was named Lemonade due to her grandmother making a touching story to Beyonce which was “take one pint of water, add a half pound of sugar, the juice of eight lemons and the zest of half lemon’.

This album has helped thousands of people be in touch with their inner feelings and feel strong mentally and physically about themselves. However, as the next generation of albums are being produced and released I have noticed that don’t have the same connection as Beyonce’s song had to me lyrically or musically. This is because the artist making the music don’t have the same passion or strive to put out good music that means something to people anymore. Nowadays all that matters is how many views a music video gets and what the next trend is which is a very dramatic shift from hearing good meaningful music to just artist releasing music for fame and money.

Jay-Z who is one of the most acknowledged black artist of all times had designed a new music app called Tidal. Beyonce album was only allowed to be purchased on the app. Before the album had been released, Tidal had striked to thee top of app stores as soon Beyonce Album is currently only on tidal and been added to itunes recently. The pricing is £15 on itunes to download.

However, on tidal the album is $17. 99 to download or stream. However, this may vary in different stores all around the world and extra fees may be charged in certain countries.

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