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Marketing management: Distribution Channels

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The variables in the product make the marketing manager more interested in searching through a new deal with the market.

Traditional substations same Coca-Cola examines the business environment separately of the smartphone app market. Determinations on cost, advertisement, and distribution channels as separate as well for the pair stocks. The marketing director use is vital in the continuation is both results.

Smartphone apps and Market

Smartphone App is a Technology-based product, which creates their own unique purchase influences. According to Winer and Dhar (2011) from the purchaser’s viewpoint, the individual problems associated with the marketing of technology-based products are thought largely in the initial steps of the product lifecycle. Following the product category is established, in the late growth or maturity stage of the product lifecycle, most products, whether high-tech or low-tech, becomes well known. Thus, a smartphone app with the help of the internet is easy to become very popular and matured with many users. The attractiveness of smartphone apps can be encouraged via whereby many others are practicing the app. For example, now people love to share apps with friends. Certain apps quickly and efficiently spread through the social media with comparable apps or third-party premium apps with extra features. This gives the user with the choice to go for the frank app with adverts or the paid app ad-free. Thus these apps are all accessible on the World Wide Network in the convenience of your room with an internet join and y’all smartphone. Your matches share with and develop interest you.

Soft Drinks and Business:

The demand for soft drink produces stayed around for a very long period and these results can be observed throughout and in every nation in the world. In a study on consumer response toward soft drinks, it was decided that 52.0% people buy a soft drink because they are thirsty, 22.0% buying for style, 13.2% purchase for appetite, 6.5% purchase for energy and 2.5 % purchase for other purposes. The study further categories: 46.5% buy because of brand name, 27.1% because of taste and flavor, 13.5% for easy availability, 6.5% on price, 6.5% on kind representative.


Pricing settlements are complicated. Also necessity takes into statement much part the businesses, the buyers, the opposition, and the marketing conditions.

Holistic marketers understand their pricing arrangements obligation likewise be consistent with the firm’s marketing policy and its target markets and brand positions. For Smartphone apps being remains the state with software organizations distributing away results for free via sampling has been a strong marketing tactic for ages. For example, Adobe gave away its Adobe Reader free in 1994, as did Macromedia including its Shockwave player in 1995 but the firms really made their money selling their authoring software. Other companies succeeded in what is called a “freemium strategy” – free online services with a premium component.

In large businesses the same Coca-Cola and other soft drinks, the business plus product line managers do the pricing. Indeed hither, top administration sets usual pricing intentions and policies and often approves lower management’s proposals. Where pricing is a key competitive factor company often found a pricing committee to set or support others in inserting appropriate prices. The department reports to the marketing department, finance department, or top management.


Coca-Cola plus Pepsi-Cola are two kinds competing corresponding each other in approximately every part of the world. Both organizations are challenging each other through advertising with the use of larger bottle sizes, using bottles, and introducing new products so as Sprite (a lemon-lime drink); diet drinks Tab, Fresca, and diet Sprite. Sponsorship of major sports competition like the Summer Olympics with is also favored for the big budgeters.

In the case of smartphone apps, advertising is usually provided out in the kind of free apps with the alternative to upgrade. The media is a place where much advertisement is done and knowledge do take on competitor’s target

Distribution channels

Distribution channels also identified as marketing channels are sets of interdependent methods engaging in the process of making a product or service prepared for use or consumption. Big businesses in the likes of Coca-Cola typically uses the vertical marketing system (VMS), which comprises the producer, wholesaler(s), and retailer(s) acting as a unified system.

Smartphone app distribution is fundamentally done online in app markets and on business or developer websites. The smartphone apps signify distributed on the and on websites of the companies that develop them.


Soft drinks and Smartphone apps comprise differential products with a pair distinct product life period. The former had been more experienced and will continue to be a major product with the common form of pricing and distribution channels. With large budgets, they virtually control the notification environment as can do notice all around us. The latter, an appearance of .com and smartphone era, is gaining grounds and gets more familiar usually offered at a freemium.

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