My Favourite Shopping Place in Indonesia

Introduction

The development of information technology today has a major influence in every aspect of life, including in the business field. Current technological development is the basis for developing life and meeting human needs. The role and existence of information and communication technology supported by the internet makes it easy for people in all sectors of life to use it as a means of shopping without doing face-to-face meeting.

Rise of E-Commerce and Online Shopping

Internet is a media that is needed to be used as a basis for information systems. Along with the increase in internet users, large business opportunities and shifts in people's lifestyles create a new innovation in business that specifically leads to the transaction of goods and services through internet, namely e-commerce. electronic commerce is a situation that describes the process of buying and selling products, services, and even information through the internet network (Anupam, 2011).

Indonesia is one of the countries in the world that has the potential to develop e-commerce businesses because of its population. Online shopping has now become a new way for most Indonesian people to shop. Online shopping is considered to be a solution for most people, because online shop consumers can have the goods or services they want without experiencing to go to shopping place directly, but simply choose what they want by opening a website provided by an online shop provider and paying for it by transferring money to the sellers. Thus, buyers can save time efficiently to get the goods or services needed because they do not need to queue and bring their own goods to their homes. There are many e-commerce based online shopping sites that already exist and are growing in Indonesia today. One of the most popular e-commerce based online shopping sites in Indonesia is Lazada.co.id.

Online Shopping Trends in Indonesia

Lazada Group is a Southeast Asia e-commerce company owned by the Alibaba Group. Lazada was founded by Rocket Internet and Pierre Poignant in 2012 and is headquartered in Singapore. In 2012, Lazada Group opened a branch in Indonesia with its head office in Plaza Great River, South Jakarta. Lazada.co.id is an online shopping website that provides various types of products, ranging from electronic equipment, electronic accessories, women's fashion, men's fashion, watches, accessories, health, beauty, baby care, toys, household electronics, home use , lifestyle, digital products, sports and outdoor, and automotive. According to the data from Similarweb.com, a site that provides website traffic statistics & market intelligence data on Lazada.co.id, found data on the number of visitors to the Lazada.co.id website in the last six months.

Conclusion

In a world characterized by rapid digitalization, the trajectory of commerce has been irrevocably altered. The inexorable rise of e-commerce, exemplified by the Indonesian landscape and epitomized by Lazada.co.id, underscores the transformative potential of technology in reshaping traditional paradigms. The journey from brick-and-mortar stores to virtual marketplaces speaks to the human inclination to adapt, innovate, and embrace change. As we navigate this new frontier, it is evident that the synergy of technology and commerce will continue to mold the contours of the business landscape, propelling us toward an era defined by convenience, efficiency, and boundless possibilities.

Works Cited

1. Anupam, S. (2011). E-commerce: Evolution, challenges, and opportunities. Global Advanced Research Journal of Management and Business Studies, 1(4), 151-160.