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Once Upon a Time and Gender Role

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Doing Gender refers to a routine accomplishment that is made in the day to day life. In all aspects of life, we always do gender and there is no way that we are able to avoid doing gender. We usually do gender even in our interactions. Gender does not simply refer to the person or to who the person is. In most cases, gender makes a reference to what the person is doing in the day to day lives and his or her interactions with the others. We are always conscious of doing gender for the simple reason that we will be judged by others.

In the vent that our behavior is out of the boundaries of the normative gender scripts then there are chances that we run the risk of falling victims of judgment by others. From a very young age in our development, we are always exposed to the doing gender. Young girls are usually taught the significance or the value of their appearance compared to what is told to the young boys. The young boys on the other hand are given a contrary instructions to the girls focusing on entirely different things (West). The concept of doing gender is very significant and this paper specifically focuses in this aspect.


The Movie Once Upon A Time has masculine characters who are outstanding in the roles they play in the movie. Prince David is one character who is so amazing. He learns fighting from Anna and through the skills that he learns, he is able to defeat Bo Peep and thereafter reclaim Ruth’s firm for her which had been snatched away. He later on engages with Princess Abigail who by all standards see him as a charming man. He is a good example of doing gender as expressed in the role that he plays in the movie.

Henry Daniel Mills is another masculine character of great admiration. He is the son of Emma Swan and he was adopted by Regina Mills. He gets an access to the book Once Upon a Time and out of his love for the book he becomes an author other occurrences through the movie indicates the masculine moves of this gentle man. Jimmy Cricket handles matters and everything that befalls him in amazing ways. To make everything right, he makes serious decisions that would enable him freedom from his parents. All these characters perfectly exemplifies the aspect of masculinity in their actions.

Gender differences is very key and it influences the external behaviors of the consumer. When you get into a mall, there are right indications that the mall is feminine or masculine. The arrangements of the items sold there as well as the attendants at the point of sale are good indications of which type of mall you got into (West). In the particular mall that I got into, there were no beauty products right up front and that was the indication that it was not a feminine mall. In other words, it is an indication that females were not frequent there.

The arrangement of the whole mall from the entrance was an appeal to the sight. Almost every item had a female tag and the attendants were very beautiful women. At the entrance, there were attractive women who were ready to usher any potential buyer into the mall. In the mall, beautiful arrangement was done. It was a clear indication that the target buyers for these products were men. Buying the principle that men are usually attracted to what they see, it was very evident that the owners of the particular mall were doing the best they could to attract the men.

By their nature, shopping malls are always internalized and the most important thing is that attention is given to the interior design of these malls. The mall that I got into seemed to have a serious consideration on the overall look and design to take care of the needs of the public. The fronts of the shops are maximized to ensure that a greater visibility is achieved. The stores that are most gendered in many malls are those that contain beauty products for the female malls while in the male malls, the stores that are most gendered are those which contain masculine products.

Lighting plays a key role in every mall as well as the setting of each mall. There are considerations that are made to introduce natural lights to these malls. There are key differences in a feminine and a male mall. In a feminine mall, attention is given much to the appearance of the mall in general while in a masculine mall, everything tends to take a visual dimension (West). Almost all the products are branded in a sexy manner to attract the attention of the buyer in this case a male so that they can consider purchasing the same.

Gender stratification refers to a social ranking in which the men are typically seen as higher than the females. Gender stratification can be examined in several aspects such as the level of individual outcomes. Clearly when you step into a female and a male mall, you will clearly note the differences that are in existence in these malls (Grusky). In the male malls, there tends to be an arrangement that will purely suit the male buyers. On the other hand, there are arrangements that purely suit the female buyers.

In terms of pricing, there are goods that tend to be sold at a higher price to the male buyers compared to the female buyers. This is what can be defined as price discrimination in economics where someone is deemed to be at a position to buy certain elements compared to another. Quite a number of household items are found in the male malls than are in the female malls just like there are several kitchen items in the female malls than there are in the male malls (Grusky). These are clear indicators of gender stratification in these malls.


In conclusion, doing gender is one thing that we experience in our daily lives. Gender is quite different from sex and the view it should be given should be very distinct from that which is given to sex. There are several illustrations which can be given in the day to day lives in line with doing gender. In the cases that have been analyzed, from the Once upon A time movie to the masculine malls, there are clear indications of doing gender that comes out very clearly. Gender stratification is also a key area that is worth noting in these lines of operations from day to day. 

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Once Upon a Time And Gender Role. (2022, May 24). GradesFixer. Retrieved September 28, 2022, from
“Once Upon a Time And Gender Role.” GradesFixer, 24 May 2022,
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