close
test_template

Safeguarding The Hard Earned Gains of The Flower Industry in Kenya

download print

About this sample

About this sample

close

Words: 628 |

Page: 1|

4 min read

Published: Apr 15, 2020

Words: 628|Page: 1|4 min read

Published: Apr 15, 2020

The announcement by Kenya’s national carrier, Kenya Airways, that it would start cargo flighs to USA in December remains one of the most iconic developments for the Kenyan flower industry that has for years made spirited efforts to capture one of the most promising markets in the recent past. It is a development that sums up the zeal and dedication of the players in an industry that has weathered many storms to remain competitive and a global darling. The industry continues to attract investors due to a solid infrastructure, favourable climate, and a productive workforce. It comprises large, medium and small scale producers who have attained high management standards and have invested heavily on technical skills, production, logistics and marketing.

'Why Violent Video Games Shouldn't Be Banned'?

The growers have vast knowledge complemented by modern technology for precision farming and prowess in marketing. Emerging markets like Asia, Russia, Middle East and US are positioning the country's flower exports at an even higher earning scale with the Kenya Flower Council reports indicating that on the global front, a growth of 5 per cent is anticipated every year over the next five years. The sector has grown annually by 15 per cent in value and volumes, defying political and weather uncertainties while providing employment to an estimated 500,000 people, including over 90,000 flower farm employees. This means that the sector is growing faster than the 10 per cent growth envisaged under Vision 2030. Indeed the experts say the sector could grow at 20 per cent by 2030.

What is now projected to up the production further is the entry of smallholder farmers. Researchers hail this as a way to create a good mix between the traditional large companies who concentrate on the high end flowers and small scale farmers now into alternative, easier to cultivate flowers like summer flowers. But even as attention continues to be concentrated on increasing and diversifying markets, production though not heavily affected hasn’t been impressive. And with new markets opening up fast, demand will need to be matched with consistent and high production. And this means flower growers both small and large scale would require necessary assistance and infrastructure to up production. This production pitfalls should be the concern of everyone from growers to government. Pests for example have been every grower’s nightmare. What has taken months to nurture and tend to may be spoilt in a matter of seconds by voracious and sap hungry pests. Infact Bridgenet Africa, a not for government institution, that works actively with farmers in Africa has identified pests in flowers and horticultural produce as one of the major drawbacks that has stagnated production and discouraged flower growers especially smallholder who are new to the trade. Most of these pests have developed resistance to conventional pesticides rendering them impotent and leaving farmers with a barrage of frustrations. Then there is the threat of climate change that flower growers have to contend with.

Get a custom paper now from our expert writers.

In fact the reason Kenya is doing so well in terms of flower production and exports is because traditional flower producing behemoths like Columbia and Ecuador are grappling with an acute shortage of exports due to reduced production as a result of climate change which has taken its toll on flower farms. New pests and diseases that are resistant to conventional pests have voraciously chewed thousands and thousands of tonnes of these stems and petals leaving these countries high and dry. Ironically the same factors that have boosted our flower sales are imminent in our country and continent. And it is a matter of time before they strike. But while there are grave problems facing one of the most important pearls of the country’s economy, the will and zeal by industry players to tackle them head on is promising resilience in the wake of an unpredictable future.

Image of Dr. Oliver Johnson
This essay was reviewed by
Dr. Oliver Johnson

Cite this Essay

Safeguarding The Hard Earned Gains Of The Flower Industry In Kenya. (2020, April 12). GradesFixer. Retrieved March 29, 2024, from https://gradesfixer.com/free-essay-examples/safeguarding-the-hard-earned-gains-of-the-flower-industry-in-kenya/
“Safeguarding The Hard Earned Gains Of The Flower Industry In Kenya.” GradesFixer, 12 Apr. 2020, gradesfixer.com/free-essay-examples/safeguarding-the-hard-earned-gains-of-the-flower-industry-in-kenya/
Safeguarding The Hard Earned Gains Of The Flower Industry In Kenya. [online]. Available at: <https://gradesfixer.com/free-essay-examples/safeguarding-the-hard-earned-gains-of-the-flower-industry-in-kenya/> [Accessed 29 Mar. 2024].
Safeguarding The Hard Earned Gains Of The Flower Industry In Kenya [Internet]. GradesFixer. 2020 Apr 12 [cited 2024 Mar 29]. Available from: https://gradesfixer.com/free-essay-examples/safeguarding-the-hard-earned-gains-of-the-flower-industry-in-kenya/
copy
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    clock-banner-side

    Get Your
    Personalized Essay in 3 Hours or Less!

    exit-popup-close
    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now