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To know the organization charges will and how intriguing a venture would be, the examination takes after the market once a day and advantages from their important mastery to augment information. SWOT Analysis is a basic however valuable edge work for dissecting an association’s quality, shortcoming, openings and dangers that it faces. It canters on qualities, limit dangers and take the best conceivable favourable position of chances.
The major strength of Herfy Bangladesh is their brand image internationally. Brand name plays a very significant role in generating revenue. Because Herfy Bangladesh serve international quality of food to their customers placing an additional value for the brand name. Herfy had been already distributing there good quality of foods from which they obtained a great market share. They serve good combos than the other brands do. Herfy has a loyal international customers who prefer their good more than any other shops. Herfy serves big size of burgers than other. They also serve kid meal with kid amusement system. Which also increases their sales as people are attracting towards them by their business way.
§ Leading position in many countries.
§ Strong global presence.
§ High international customer base.
§ Strong brand name in consumer mind
§ Herfy Bangladesh has goodwill in market for their better quality and bigger combos.
Herfy Bangladesh has few weaknesses. The main weakness is considered to be the high price of their food. Mentioning them they have higher competition. Their policies are not so out of the box compared to other leading companies. There are people who don’t love their burgers which is their most concentrated product because of the less juiciness.
Opportunities: This ensures that they have a lot of opportunities in the market and a long way to go. There main opportunities is they serve their meats which import from Saudi of good quality and maintenance the international fame. They serve kid meals with kid amusement system which actually no other competitions do. They are in the process of opening more outlets by which they will be more available to the customers. They regularly give contest and offers for the customers. They always try to more about the wants. They have higher opportunities and thus higher growth. The opportunities are both external and internal. They believe one day they will be the number one in the market.
§ Look for more sales and trade promotional schemes.
§ Entering a new market.
§ Extend the existing business.
Threats: Their main threats are their direct or indirect competitors and another threats is changing consumer preference. Now a days food brands are maintaining their prices for foods creating a state of price war. They are lowering their prices for their non-equivalent in quality of foods in order to attract customers and to undercut the competition for higher revenues and greater market share. But Herfy Bangladesh decides in not reducing prices for their foods because this can devalued their foods and exhibit a perception in the market. They are selling good quality of foods, if they decrease their price it can have a major effect on their brand image. So they consider to stay with their same values providing high end or premium foods for premium pricing. Another most important threat is the competitors promotion strategies. Herfy Bangladesh is not enough promoting their brand as its competitors doing in recent days.
§ Increase competitors promotion.
§ Changing consumer preference.
§ Increasing price of raw materials.
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