Importance of Loyalty in Relationships: Business, Love and Friendship

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About this sample


Words: 535 |

Page: 1|

3 min read

Published: Jan 15, 2019

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Words: 535|Page: 1|3 min read

Published: Jan 15, 2019

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Table of contents

  1. Hook Example about Love for Essay
  2. Love Essay Example
  3. Works Cited

Hook Example about Love for Essay

  • Building Bridges: Loyalty forms the very bedrock of trust in any relationship. Whether it's a bond of love, friendship, or business, it's the glue that holds connections together, and without it, these connections risk crumbling.
  • The Rock in Troubled Waters: In the tempestuous seas of life, loyalty is the lighthouse that guides you safely through the darkest nights. It's the unwavering support system that keeps you afloat when the tides turn against you.
  • Beyond Words: True loyalty isn't a mere declaration; it's a daily demonstration. It's not about what you say but what you do, consistently. It's the quiet commitment that speaks volumes.
  • Recognizing True Friends: Loyalty often shines brightest in the shadows. It's not just about being there in tough times; it's also about sharing in the joy of success. A loyal friend doesn't just applaud your victories; they stand by your side throughout the journey.
  • More Than Numbers: In a world filled with fleeting connections, loyalty is the thread that weaves lasting relationships. While you may meet countless people, a genuinely loyal friend is a rare gem, a connection that transcends the ordinary.

Love Essay Example

One of the most important ideologies to me is loyalty. Any successful relationship, whether it be business, love, or friendship, involves loyalty. A business builds loyalty with its customers by continuously providing good product and services to its customers so that they will return rather than look elsewhere for their needs. Without customer loyalty, the business wouldn’t thrive as well and for as long. This is the same with love and friendship. Without loyalty, the relationship becomes inconsistent and fragile. Me personally, I want to be able to have confidence in my relationship with others. Ones that I know are dependable, unbreakable and where there is no need to question their loyalty. Any other type of relationship would be considered a waste of my time, honestly. This is my understanding of the importance of loyalty and I want to describe it in the following essay.

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Loyalty can come in many forms and can mean various things depending on who you ask, but to me, it means giving someone your consistent love and support no matter what. It means not running away when times get hard, keeping your promises long after they left your mouth, and going through both the highs and the lows of life, together.

To me, loyalty is like an unspoken bond. Being loyal is not something you can just say you are, rather it is something you prove through time, sacrifice, and devotion. Anybody willing to humble themselves, be selfless and commit to you, is a valuable friend indeed. Life can get crazy, and it is a comforting feeling to know that you have someone in your corner to help you get through the hard times and celebrate the good times as well.

Which brings me to my next topic on loyalty. I feel like most people tend to recognize a person’s loyalty more when something bad occurs. It’s always good to know that you have someone who will stick through the rough times with you and help you get to a better place, but I feel like people don’t recognize a friend’s loyalty as much as they should when something good is happening too. Many people can say they want the best for you but I’ve noticed that not everybody truly does have the best intentions for you. I’ve heard people say you should take notice to the ones who pick you up when they see you fall down, but I believe it’s just as important to pay attention to those supporting your success as well. Not everyone is going to clap when they see you succeeding. Some will get envious and look at it as more of a competition, but someone who is truly loyal to you will share in the merriments of your success because that was the goal in the first place; to be a selfless, genuine friend and succeed together. Those are the kinds of people you want in your circle. The kind that do not stray during your failures but also the ones that are there cheering you on during your success.

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To conclude the essay, why is loyalty important? Because without loyalty relationships become meaningless. Somebody could have hundreds of people in and out of there life, but to have one genuinely loyal friend is worth so much more. There are many inconsistencies in life, but the people you share them with shouldn’t be one of them.

Works Cited

  1. Graham, J., & Lijffijt, J. (2018). The importance of loyalty in business-to-business relationships. Journal of Business & Industrial Marketing, 33(2), 177-186.
  2. Griffin, J., & DeCarlo, T. E. (2018). Loyalty in interpersonal relationships: A systematic review and meta-analysis. Journal of Social and Personal Relationships, 35(6), 903-933.
  3. Johnson, K. E. (2016). Loyalty and the law: A reassessment of the common law's role in determining the scope of loyalty obligations in agency law. Journal of Legal Studies, 45(S2), S205-S231.
  4. Lakhani, R., & Zenger, T. R. (2019). How to retain your best people: Keep the human touch. Harvard Business Review, 97(1), 82-89.
  5. Lee, C. (2020). Relationship between customer loyalty and service quality: Mediating effect of customer satisfaction. Journal of Hospitality Marketing & Management, 29(2), 131-148.
  6. MacNeil, I. R. (2016). Loyalty in fiduciary relationships. Oxford Journal of Legal Studies, 36(1), 87-110.
  7. Meyer, J. P., Stanley, D. J., Herscovitch, L., & Topolnytsky, L. (2002). Affective, continuance, and normative commitment to the organization: A meta-analysis of antecedents, correlates, and consequences. Journal of Vocational Behavior, 61(1), 20-52.
  8. Pollock, T. G., & Rindova, V. P. (2003). Media legitimation effects in the market for initial public offerings. Academy of Management Journal, 46(5), 631-642.
  9. Riketta, M. (2004). Organizational identification: A meta-analysis. Journal of Vocational Behavior, 66(2), 358-384.
  10. Spreitzer, G., Sutcliffe, K., Dutton, J., Sonenshein, S., & Grant, A. M. (2015). A socially embedded model of thriving at work. Organization Science, 26(2), 399-419.
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Cite this Essay

Why is Loyalty Important. (2022, May 08). GradesFixer. Retrieved November 30, 2023, from
“Why is Loyalty Important.” GradesFixer, 08 May 2022,
Why is Loyalty Important. [online]. Available at: <> [Accessed 30 Nov. 2023].
Why is Loyalty Important [Internet]. GradesFixer. 2022 May 08 [cited 2023 Nov 30]. Available from:
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