Time Square is an iconic landmark in New York and one of the busiest tourist attractions in the world, with a 39 million visitors every day, located in the hearth of Manhattan, stretches from West 42nd to West 47th Streets. It is a major commercial intersection and neighbourhood.
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'Times Square and Its Famous Billboards'
At 1908, it was the Longacre Square, the area was known for candle making and the manufacturing of horse carriages and was also where the stables for the horse drawn city carriages were located. The first electrified sign was hanged in May on the side of a bank, Times Square became a place to advertise the theaters there became to attract more people and the improvement of technology. The introduce of the digital billboards and the building highness made it an iconic place with a special unique character and became one of the most visited places in New York and in the United states.
The digital billboards didn’t have the same popularity as in the metropolitan cities like New York and Tokyo, because of the general identity of Jordan the economic situation. Even though, the regular billboards are frequently used everywhere for shops signs or services advertisements. It could be noticed that buildings lost theirs original identity and aesthetics were deformed by the shop singes. It can be noticed the visual imbalance, especially in the choice of its colors and materials which do not get synchronized with the traditional material surfaces of the buildings; it affected the visual quality and gave a sense of confusion by distracting the audience and produce a visual pollution and the aesthetic pollution even though it depends on people’s taste.
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Time square in New York, US, is considered a landmark area in New York and one of the locations which the billboards gave it unique character. Even though that the huge amount of information hanged on the billboards may make a visual confusion; the square became a place for people to gather and an icon for entertainment, culture and urban life for years as the digital screens synchronize with buildings and the overall context. The facades of the building in Times Square are being hidden and created by the billboards; which created the “media facade”. Here the facades where used as a communication tool between the seller and the buyers.
