Analysis of Victoria Secret Promotion

There are several ways a message can be delivered and interpret. Victoria Secret advertises a particular image to the word that negatively effects young people who are becoming worryingly obsessed with their body image. Modeling can make someone sense confident while other times modeling can make someone feel insecure. There are saying daily, that beauty is on the inside yet, fashion distinguishes beauty a different way. Victoria Secret emphasizes on the word “perfect”. Whether you are looking in a magazine or on a wall, there is a “perfect” image of a model staring at you.

The Victoria Secret fashion show is a once a year show where the top twenty-four fashion models perform. The show attracts millions of people, as they watch models strut down the runway with giant angel wings on their back in lingerie. All Victoria Secret models are portrayed as angles and each out has a different theme. Victoria Secret does not promote self-confidence nor focuses on what is best for them rather than what is realistic and how other people interpret their image. The runway models are the opposite of the average women. Every single person is born different yet, these models are somehow the same while they are extremely skinny, skyscraper tall, and a “perfect” symmetrical features. The main idea of sexual imagery in media today’s results in most young people being addicted to a look that is “perfect” and buy the latest fashions and wanting to be someone they are not. The sad thing is that these unrealistic body images do not only exist in the media; they surround us, although they have become so entrenched in our society that we do not even notice.

Victoria Secret commercials are intended to increase sales but, they portray an image of being sexy rather than happy go lucky. Victoria Secret is the top company for lingerie sales and has a unique view on selling their products. Advertisements should be realistic because any people set models on television or walls as examples to follow. Most things that are advertised are exaggerated and women’s features tend to more beautiful. Views these advertisements lows several people’s self-esteem and brings the wrong concept on what beautiful is. Fashion advertisements are in the modern society and should be natural appearance. Victoria Secrets advertising should demonstrate to uplift people and build moral charter in their commercials or signs. Also, display a model that is realistic to others and distinguish everyone sexy instead of disregarding the way others portray their media. To get people’s attention the advertisements must have a strong eye-catching appearance. Yet, advertising is also about information and what satisfies people. Victoria secret does have the eye catching “perfect” models yet, sends information out to be “perfect”. The advertising of women has increased in such a way that it is extremely important because it is all around. There are several perspectives that are shown in public but somehow seem to be negative because not everyone has the same identity or image as one another.