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10 Minute School - One of The Largest and Best Online Education Platforms

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10 Minute School - One of The Largest and Best Online Education Platforms  essay
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10 Minute School is the largest online educational platform of Bangladesh. It was introduced or created by Ayman Sadiq with his goal to destroy all kinds of barriers of ensuring quality education to all across Bangladesh. It can be either economical, geographical or informational barriers. Basically 10 Minute School teaches everything starting from class 1 to university admission test related all kinds of education all cross Bangladesh throughout the 64 districts and has a reach of 2,50,000 students in every day.

As an undergraduate student, Ayman used to teach at Mentor’s. He came across a lot of students who couldn’t afford the tuition fee. Many of them couldn’t even come to Dhaka from different parts of the country. So he started thinking how he can remove these two barriers basically economic and geographic. Besides, he got a lot of positive feedback on his teaching skills and hence he wanted to reach more people with this skill. Thus the idea came up to him.

To make quality education accessible and free for all the students of Bangladesh is the main primary objective of 10 minute school. The current vision is to eliminate geographical and economic barriers between students and quality education, in Bangladesh and around the world to reach out to all of the 4.2 million students and the schools and colleges. The whole process will be automated and everyone will have a personalized experience according to their needs.

The initial problem that Ayman has faced when he wanted to turn his idea of a quality online education system into an organization is to raise the capital and minimum financial requirements to found an organization. The capital required to start wasn’t too big. He could afford it by himself from his own savings and contributions from a few more people. He always wanted to avoid depending upon any external body for capital. Now a lot of the big companies are coming up to tag along with them.

There were several strategies and factors they had been considering for them when they were about to launch an organization. And they are: Where do they want to see their company in 5 to 10 years down the line, how more impact can be created, how to create and share value for all the stakeholders involved etc.

Marketing Strategy:

We all know how important it is to build a solid business plan. In fact, you’d (hopefully) never dream of charging into a new business without one. And yet, surprisingly, many of us aren’t putting in nearly the same effort when it comes to building a strong marketing strategy

It is essentially a formula for how a business is going to compete, what its goals should be and what policies will be needed to carry out these goals

Mr. Ayman said marketing strategy is very important for them. They used content marketing from the very beginning, which means they produced educational contents which would add value to the students. The audience started sharing the content organically and hence we never had to spend behind running ads.

Facebook Advertising – Facebook advertising is an inexpensive and effective way to market to virtually any audience. They allow us to target a specific audience based on location, interests, age, sex, online behavior, and many other factors.

Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive copy, one image, and a link. So they use this strategy.

Google My Business – Google is one of the most powerful things we can do for our business. They said if you run a local business targeting local clients, I would dare to say it is THE most powerful strategy available to you.

YouTube – This site is very important for their marketing strategy. Basically 10 min school teach educational thing. They create video and upload on YouTube. People watch this video from YouTube and learn many things.

Some factor about marketing plan

A few factors should be considered:

  1. Choosing the optimum strategy that results in more reach with less expenditure/effort
  2. Using the perks of digital media and growth hacking
  3. If the promotional contents align with the values of the concept/organization or not

Business Strategy:

The business strategy 10 minute School has been applying is the CSR ROBI. The operation cost so far has been covered under this CSR program of Robi. The next step is using their own contents and creations to generate sustainable stream of revenue through sponsorships and other formats. And they are currently working on that to make this into a reality.

The business model canvas of 10 Minute School:

  • Key Partners: Robi Axiata and the ICT Ministry of Bangladesh
  • Key Activities: Providing free quality online education all across Bangladesh
  • Key Resources: YouTube videos, online programs etc.
  • Value Proposition: online program earnings, YouTube ratings etc.
  • Channels: Social media, YouTube etc.
  • Customer Segments: Students, teachers, parents from all across Bangladesh.
  • Customer Relationships: free access to all kinds of their service to anyone.
  • Cost Structure: Salary, utility cost, maintenance costs
  • Revenue Structure: YouTube earnings, government grants etc.

Ayman Sadiq imagines that after 10 years 10 minute school will have successfully changed the educational system in our country at first and then playing in the global arena. To have automated and customized the learning experience for all the students of the country through their new initiatives like AR.

According to Ayman Sadiq there are various advices from him to new entrepreneurs and they are: Stop complaining and start fixing, play with something that you are really passionate about, Create something that would really add value to the status quo, Consider everything practically and then take crucial decisions. At the end of the day, entrepreneurship is difficult and it might not suit every individual and their circumstance.

Ayman Sadiq has also introduced some creative and unique features in 10 minute school and they are:

Smart Books: 10 Minute School has interactive Smart books on all academic subjects starting from English to General Knowledge and many other subjects where students can learn complex subjects in details through interactive books created to allow students to hover over different aspects of the content and know the in-depth meaning associated with it. The books ‘interact’ with the students, telling them areas they need to work on, giving them relevant quizzes on the website to practice from and helping them obtain a comprehensive understanding of any topic.

Blogs: The blogs at 10 Minute School cover topics that range from academic to inspirational articles, personal stories of success, failures, university life to skills training, life hacks, business hacks, corporate grooming.

Learner Community on Facebook: 10 Minute School currently has the largest online community of learners with four Facebook Groups catering to academics, English language learning, skill development and BBA-MBA grooming.

There are various recognitions of 10 minute school and they are:

10 Minute School won the APICTA award, which is awarded to the best ICT venture out of 17 participating countries in the Asia-Pacific Alliance every year.

  • 10 Minute School also won the GSMA Glomo award for the Best Mobile Innovation for Education and Learning in the “Connected Life Awards” category at the Mobile World Congress (MWC) 2017.
  • In 2016, 10 Minute School won the BRAC Manthan Award for Digital Innovation.
  • 10 Minute School won the Swiss Embassy Award for social impact in 2016.
  • 10 Minute School won the YSSE Impactful Project of the Year Award in 2017.
  • 10 Minute School was also awarded a Special Mention in the GIST Tech-I at Silicon Valley in 2016
  • 10 Minute School won the APICTA award, which is awarded to the best ICT venture out of 17 participating countries in the Asia-Pacific Alliance every year.
  • 10 Minute School also won the GSMA Glomo award for the Best Mobile Innovation for Education and Learning in the “Connected Life Awards” category at the Mobile World Congress (MWC) 2017.
  • In 2016, 10 Minute School won the BRAC Manthan Award for Digital Innovation.
  • 10 Minute School won the Swiss Embassy Award for social impact in 2016.
  • 10 Minute School won the YSSE Impactful Project of the Year Award in 2017.
  • 10 Minute School was also awarded a Special Mention in the GIST Tech-I at Silicon Valley in 2016.

At the end we can say that 10 minute school is the largest and best online education platform in our country. Ayman Sadiq and his friend have been working so hard to make it a global brand and get global recognition. So 10 minute School’s founder Ayman Sadiq is undoubtedly a successful local and renowned Bangladesh entrepreneur.

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