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The company brand known as the WWE (World Wrestling Entertainment) is headed by CEO Vincent Kennedy McMahon with its main service being “Sports Entertainment” specifically superstars/wrestlers. Due to the corporation multidiverse talent, the WWE (World Wrestling Entertainment) has several products which include but are not limited to clothing and apparel, WWE dvd’s (Blue Rays), shoes, posters, gift cards, WWE toys, drink ware, skateboards, collectables, live auctions and more all geared toward specific fans whom prefer that have their favorite in superstars. Based upon the company that being wrestling entertainment the target market of the audience is predominately male (ranging from the ages of pre teenage males to older adult males in their 40’s-50). The color scheme of the website is very masculine in nature (color feature blacks, dark blues, and reds) as well as catchy yet also easily to navigate. Their “W” for WWE is also highly distinctive in its design. Furthermore, the women which are “superstar female wrestlers” are still treated and thus promoted in a “trophy” type of a way as all appear sexy as well as highly athletic and fit in order to appeal to the male masses. In addition, a great number of WWE’s utilizes continual colors, typefaces, shapes, images, symbols, etc when they promote their “brand”. Again these include the use of masculine colors on their Facebook page as well as the WWE store and website. Again their “W” is highly distinctive and could not be easily mistaken for belonging to another company.
How the elements of the brand’s visual identity serve its relationship with its target audience:
The WWE’s design choices all serve to connect each expression of the brands unique identitytogether; their designs show a highly diverse (mostly) male consumer base. Specially, WWE’s general merchandise including toys, clothing, and skateboards is marketed towards younger fans and male teenagers while female superstar “bikini calendars” catalogs and videos are geared more towards the more mature male fans along with live auction and collectable/memorabilia products. Furthermore, WWE’s company’s products tell us that the WWE’s global fan base/customers consist of all demographics. This is also highlighted in their diverse superstar roaster. Currently, the WWE has the most female wrestlers to date by far than ever before (they actually wrestle!), as well as other highly influential minority superstars such as Booker T. Washingtonin addition to other superstars from Asian, Hispanic as well as Canadian and various tropical island countries. Furthermore, the CEO and chairman of the company Vincent Kennedy McMahon is a “pioneer” in the entertainment world and is well known for valuing roaster diversity as well as fairness and a “no tolerance” policy for such actions including racism. A fine example of such was when Mr. McMahon subsequently fired as well as removed all of the famous Hulk Hogan’s merchandise from WWE.com’s online store. The initial controversy was over “racial slurs” expressed on behalf of Hulk Hogan towards his daughter dating an African American male. In retaliation, the WWE terminated Hulk Hogan’s contract as they stated how much they enjoyed celebrating diversity detesting Hogan’s actions.
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