Analysis of The Covergirl Advertisement in Cosmopolitan Magazine

Advertising is meant to attract a specific audience and intice that audience to purchase the product being introduced and marketed. Make up advertisements attract women who wish to accentuate or beautify their features. An advertisement in Cosmopolitan magazine for example attracts the same audience as the magazine caters too. The particular advertisement that was found was for Covergirl lipstick. This advertisement attracts women who are between the ages of sixteen and forty-five. The advertisement states that the product will give beautiful lips now and in seven days, meaning the brand and product will enhance a woman’s lips overall.

The brand objectives of Covergirl, and Covergirl lip perfection lip color are to attract their target audience and entice these individuals to try the product and continue buying Covergirl makeup products overtime, thus gaining the loyalty of the target audience. Furthermore, if the consumers are attracted to this product, they may be more inclined to purchase other Covergirl products as well. The product advertisement also indicates that there are forty-four shades to choose from so that women will buy more than one shade to match anything they are wearing or any occasion they may be attending.

The advertiser used print advertisement to attract a specific audience. By selecting the magazine they chose, they are targeting the customers that enjoy sitting down looking through a magazine and finding beauty products they may wish to try. These women typically are on the lookout for the latest products and hottest trends. Furthermore, the target audience is already engaged in looking through the magazine, which attracts more attention than television or internet marketing does. The visual appeal and credibility of the magazine also boost the potential for sales of this brand and product.

The placement of the advertisement made sense in that it was among columns of how to beautify oneself as well as tips to becoming healthier. The advertisement was large and very colorful. It also featured a very well known celebrity, which attracts attention in and of itself. The only recommendation for the advertisement would be to list other products that may go well with this particular product. The advertisement is large enough to possibly include another smaller picture depicting the latest eye shadow or lip liner that may go well with this product. The advertisement was very well placed and the target audience could easily be attracted to this product for it’s overall incentive of helping individuals achieve more beautiful lips.