close
test_template

An Analysis of Love Donuts’s Marketing Strategy

About this sample

About this sample

close

Words: 665 |

Page: 1|

4 min read

Published: Apr 11, 2019

Words: 665|Page: 1|4 min read

Published: Apr 11, 2019

Love Donuts goal is to boost sales of its new range of pink, hearted shaped donuts in time for Valentine ’s Day. Valentine’s Day is not just for partners it’s a day that many celebrate their loved ones and friendships. Love Donut’s need to broaden their target audience to male and female from ages 18-35. (Schlossberg, 2016) states that “40 % of men ages 18-34 would ideally buy everything online”. This statement shows some men would prefer their products delivered to their door. In regards to the females it would be ideal to have 18-35 as a lot of them would probably get the donuts delivered to their sisters, parents or friends’ houses.

'Why Violent Video Games Shouldn't Be Banned'?

To get a measurable outcome for the campaign Love Donut should use the following google analytics metrics: Brand awareness metrics can help Love Donut track their performance on social media. This will enable the company to see the number of people who searched for their brand to get an outlook if their brand has any awareness. This can then help know which areas of social media they should focus on. The second metric that should be used is the online conversion metric which will let the company see if they are turning any of the audience into paying customers. It also shows the number of people who are showing intent to purchase, if the customer does not make a purchase the company can remarket it on their social feed with a discount barcode so that the customer may come back to purchase the item. They should also use keyword ranking performance this will help them establish if it is driving organic search traffic to the website. If those keywords are not driving any traffic to the website this can show which words are driving traffic to the site and these can be added to the list. Keyword lists should always be revisited and updated as search trends are constantly changing.

Love Donuts have a high bounce rate, and a low click through rate on the display ads according to google analytics and google AdWords. This could be due to the content not matching the URL. The URL has heart-shaped-box as the path field, which doesn’t match with what they are trying to sell which is pink heart shaped donut. This is giving customer’s the wrong product, which will lead to people whom want a heart shaped box leaving the website as they did not find what they were looking for. Another reason the webpage has a high bounce rate is because it is a single-page site. Users cannot navigate further than the landing page, which means that after viewing that one page they exit. The website needs to be optimised with a better layout to engage users. The low click through rate is due to the display ads showing up on websites related to beauty and fashion that is completely irrelevant to food. This means that the keywords need to be re-visited to add more relevant keywords and add negative keywords such as beauty and fashion so that the ad’s do not appear on such websites. This should help improve CTR, Quality score and help save money by avoiding paying for useless clicks. With the data provided, Love Donuts had 300 impressions from the display ad which means they paid $2400 just for those clicks.

The website performance is related to the ad performance because the ad showed 300 impressions on websites related to beauty and fashion which has nothing to do with food and in return the web performance was not great as shown the bounce rate was 68% due to attracting the wrong target audience/ a smaller target audience.

Get a custom paper now from our expert writers.

To gain a better understanding from the users’ perspective I would use a market research tool. It can help establish your position in the market and helps identify potential problems by asking customers for feedback by filling a short survey. This can help for future decisions on the product which can lead to potential sales.

Image of Prof. Linda Burke
This essay was reviewed by
Prof. Linda Burke

Cite this Essay

An Analysis Of Love Donuts’s Marketing Strategy. (2019, April 10). GradesFixer. Retrieved March 29, 2024, from https://gradesfixer.com/free-essay-examples/an-analysis-of-love-donutss-marketing-strategy/
“An Analysis Of Love Donuts’s Marketing Strategy.” GradesFixer, 10 Apr. 2019, gradesfixer.com/free-essay-examples/an-analysis-of-love-donutss-marketing-strategy/
An Analysis Of Love Donuts’s Marketing Strategy. [online]. Available at: <https://gradesfixer.com/free-essay-examples/an-analysis-of-love-donutss-marketing-strategy/> [Accessed 29 Mar. 2024].
An Analysis Of Love Donuts’s Marketing Strategy [Internet]. GradesFixer. 2019 Apr 10 [cited 2024 Mar 29]. Available from: https://gradesfixer.com/free-essay-examples/an-analysis-of-love-donutss-marketing-strategy/
copy
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    clock-banner-side

    Get Your
    Personalized Essay in 3 Hours or Less!

    exit-popup-close
    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now