Essays on Marketing Strategy

Creating a marketing mix is an important role of a marketing manager. The distinct grouping of product, place, promotion, and price compose a marketing mix. It is controlled, designed, implemented, and maintained to meet the needs and interests of a group of people, that is,...

CUSTOMER-DRIVEN MARKETING STRATEGY The business opportunity we identified was in the restaurant industry. We concluded on this as we saw a lot of unmet needs. However, we focused on customer convenience. We will be supplying foods for people with special diets; those sick e.g. diabetic...

The film “The Big Short” released in 2015 discusses how the mismanagement of government led to a global recession making thousands of people lose their jobs. It all started when financial institutions were a boring industry to work in. Until the arrival of Lewis Ranieri,...

Introduction Social networking has taken over the entire world. Whether it’s Facebook, Twitter Instagram or any other platform social networking has given every user a unique perspective and different approach to life. In the 21st century everything is a competition every inspired human being is...

Bharti Airtel Limited (also known as ‘Airtel’) is an Indian worldwide broadcast communications administrations organization headquartered in New Delhi, India. It operates in 20 nations crosswise over South Asia and Africa. Airtel provides GSM, 3G, 4G LTE and VoLTE versatile administrations, settled line broadband and...

Whole Foods is one of the biggest organic grocery chains in the world, which operates in the natural, specialty and organic foods retail industry. Established by John Mackey in 1980, Whole Foods rapidly became one of the wworld’smost known and successful foods’ grocery chains that...

Business has changed and undergone nothing less than a revolution in the 21st century. It is no longer about planning advertisements near highways and live demos and promotions. The main battle is fought within the digital domain with other competitors and the war ground happens...

Abundance of relevant data and the welcome age of digitalization have brought the marketing and sales functions closer. Next-generation sales technique that consist of data-driven sales processes and lead generation aligned to the customer journey have proven three times more effective than traditional sales methods....

Market Penetration: Currently Tesla intensive growth strategy is based in their aggressive market penetration. They achieve business development that is demonstrated by an increase of sales. Due to the increase of sales Tesla is growing a emergencing market. Market Penetration could be seen as Tesla...

Fabbe-Costes et al. define environmental scanning as the process of continually exploring an organizations’ strategic planning process. As such, it refers to a systematic process of gathering, analyzing, and conceptualizing data that is relevant to an organization for planning, forecasting, and/or, implementing an organization’s success....

I chose to talk in this assignment about the company LEGO. The firm was founded at the end of the 1960s and began to experience serious difficulties in the late 90s and early 2000s. Several phenomena were detrimental to the firm at the time. On...

Marketing Strategy at Arnotts Australia Introduction Arnott’s Biscuits Limited is Australia’s largest biscuits producer and the second largest supplier of snack foods. It is a subsidiary of the Campbell Soup Company of the United States. An evaluation of the company’s internal strengths and weaknesses and...

The concept of Rural Marketing in India Economy has played an influential role in the lives of people. The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country....

Strategic Planning is a management implement that help a company spotlight its power, make sure that employees of the company are working towards the same goal, and assess and remedy the organization’s directions in response to changing environment. In other hand strategic planning is a...

Coming to the social media, Starbucks makes a really virtuous use of the social media as its marketing strategy. The first and foremost thing they did was to offer free Wi-Fi to its customers. When anyone talks about social media, Facebook, instagram comes in mind....

Like majority of small or new businesses, bakeries need to target different market sectors to be successful. Having a clear idea of who your target market is makes the task of marketing your bakery far easier, efficient and more profitable. Having a specific niche in...

In 2012 the company launched a marketing campaign with the slogan “I am Torrid” to promote the beauty and sexuality of voluptuous women. Vice President of Marketing Lisa Stanley explains “Our customers want real fashion that is flattering to their figures, and they want to...

The last two months have seem Electroneum (ETN) volumes grow rapidly which has pushed it to enter the top 50 most valuable coin club. This has put the coin on the spotlight and the community feels it is time for the coin to get the...

Advertising Apple always budget themselves to spend on enrolment, billboard ads, radio adverts, bus shelter boards, posters on the side of busses, television ads and many other promotional materials. A large amount of money is spent on these methods and therefore it is important for...