Essays on Marketing Strategy

The past 25 years have been the age of digital discovery for museums and arts organisations. We see them progressively evolving from traditional marketing efforts to the involvement of digital marketing as they are becoming more aware of the various marketing management tools through the...

The film “The Big Short” released in 2015 discusses how the mismanagement of government led to a global recession making thousands of people lose their jobs. It all started when financial institutions were a boring industry to work in. Until the arrival of Lewis Ranieri,...

This study focuses on marketing strategies in trading of second-hand apparel. Many of us don’t know how to dispose some of our garments that are loss in the style, are you one of them who have a lot of clothes that is set aside and...

Introduction Social networking has taken over the entire world. Whether it’s Facebook, Twitter Instagram or any other platform social networking has given every user a unique perspective and different approach to life. In the 21st century everything is a competition every inspired human being is...

Creating a marketing mix is an important role of a marketing manager. The distinct grouping of product, place, promotion, and price compose a marketing mix. It is controlled, designed, implemented, and maintained to meet the needs and interests of a group of people, that is,...

While the marketers are focus on the millennial babies, here comes the Generation Z who are changing the world very fast into a modern one. This is the next group following the millennials. This group of individuals are born in the year 1997-2010. They are...

Celebrity endorsements are a great way of attracting consumers towards the brand and creating mass awareness in the public. As consumers who are familiar with the celebrity will definitely try the brand and if they like it, they will pass on the message to other...

Fabbe-Costes et al. define environmental scanning as the process of continually exploring an organizations’ strategic planning process. As such, it refers to a systematic process of gathering, analyzing, and conceptualizing data that is relevant to an organization for planning, forecasting, and/or, implementing an organization’s success....

The California-Illini manufacturing company produces tillage tools to help farmers prepare their soil for growing crops. They are the largest manufacturer of these tools in the United States and report average yearly revenues of over $13 million. The company stems from the founders original blacksmith...

Digital Marketing has changed how brands market their products. It has completely transformed the playing field, so companies have to come up with new ways to try reach their customers. To make matters worse, Digital Marketing is evolving at an exponential rate and Customers’ expectations...

Business has changed and undergone nothing less than a revolution in the 21st century. It is no longer about planning advertisements near highways and live demos and promotions. The main battle is fought within the digital domain with other competitors and the war ground happens...

Numerous procedures can be embraced to promote or advance a business online utilizing digital marketing or computerized promoting. They help in promoting a business on the web and help in getting as much traffic to one’s online business as he wishes. These philosophies or strategies...

An essay examining the implications of “Marketer facilitated consumer events”(brandfests) in relation to H.O.G community (Harley-Davidson Owners Group). Introduction This report aims to review the marketing theory topic of “Marketer facilitated consumer events” (brandfests) and how it relates to Harley Owners Group(H.O.G). Harley owners group...

Introduction of maurya motors Maurya motors is a dealership of Tata motors associated with the selling of the commercial vehicles of the Tata motors. It works on the principle of 2’S i.e selling and services of Tata motors products. It was started in 2014 with...

Abundance of relevant data and the welcome age of digitalization have brought the marketing and sales functions closer. Next-generation sales technique that consist of data-driven sales processes and lead generation aligned to the customer journey have proven three times more effective than traditional sales methods....

Advertising Apple always budget themselves to spend on enrolment, billboard ads, radio adverts, bus shelter boards, posters on the side of busses, television ads and many other promotional materials. A large amount of money is spent on these methods and therefore it is important for...

Marketing & Business Management Organization is important in the workplace, right? Therefore, organization is especially important in management. According to Dictionary.com, the word organize is defined as “arrange into a structured whole.” In the work environment, there is a lot of different things associated with...

The last two months have seem Electroneum (ETN) volumes grow rapidly which has pushed it to enter the top 50 most valuable coin club. This has put the coin on the spotlight and the community feels it is time for the coin to get the...

Introduction So as to make an IMC plan, it is essential to recognize what are incorporated into the IMC mix and what tools to be utilized. The hypothesis likewise incorporates the IMC planning process which summaries the means taken. Though, the hypothesis just fills in...