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Quality stands out as a very crucial organizational element that helps organizations to strike a competitive front against its competitors in the industry. This is because it guarantees the best durability and quality of products and/or services, thus ensuring that customers are always satisfied and loyal to the brand. There are some widely renowned quality models that are used by multinationals in the world over. They include the Six Sigma, Toyota’s Lean system, the Total Quality Management model, and others. Such is the effectiveness of these models that business marketers are always assured of success when they place more emphasis on quality as opposed to quantity. This relies on the fact that the production of quality products and/or services help to protect an organization against the intense competitive pressure from rivals. Consequently, the tools that are associated with quality management are used to introduce changes in the processes and systems, which go a long way in establishing a set of superior services and products.
This analysis chooses to explore the quality initiative systems that are used at the Coca Cola Company to ensure that the brand sustains its image in the market of being the number one soft drinks producing company. The company was established in 1886 by a pharmacist known as Dr. Pemberton John in Georgia (Keller, Parameswaran, & Jacob, 2011). Since then, it has consistently grown and developed to become the largest producer, marketer and seller of non-alcoholic drinks globally (Mitroff & Silvers, 2010). This analysis will evaluate Coca Cola’ current management system and how it has been effective in meeting the overwhelming consumer needs and product demands. The report is based on the belief that since the company is an international dealer with numerous subsidiaries and presence in many countries, it is bound to experience quality management constraints, a factor that could place its hard-earned gains at the mercy of its competitors, such as Pepsi. The central question at this point is how Coca Cola manages to pursue the policy of quality in the wake of expectations to produce a quantity that is able to meet the demands of consumers in the world over.
As mentioned earlier, Coca Cola is headquartered in Georgia, with a very strong and reliable product portfolio, including brands such as Fanta, Coke, Oasis, Sprite, Abbey Water and Powerade (Zhang & Suslick, 2007). More importantly, each drink is of high quality that meets the expectations and satisfaction of consumers (Zhang & Suslick, 2007). Since it has a strong international presence, it becomes essential to meet these requirements (Zhang & Suslick, 2007). The production team has established a system of inspection throughout the production process, more so in the stage of testing the coke samples to ensure that they adhere to the standards (Zhang & Suslick, 2007).
In addition, the system (production system) is attached to Quality Assurance (QA) and Quality Control (QC). While the latter focuses on the main production line with the obligation of addressing production challenges within the shortest time possible, the latter is a computerized check that digitally monitors the production process. According to past scenario, QA and QC have been instrumental in preventing the processing of defective products reaching customers (Zhang & Suslick, 2007). This is because the two collaborate to detect problems at an early stage and resolving the issue before it gets out of hand. For instance, bottles that are found to have defects are placed in the waiting area so that they could be inspected further (Keller, Parameswaran, & Jacob, 2011).
Coca Cola’s quality management system is one of the most practical and effective quality models when it comes to providing satisfaction and meeting the expectations of loyal customers. What is more, it is very much detailed and is characterized by an inspection system at main points of the production process. The QA and QC systems are a very strategic approach and their purposes help to explain why the company has been able to produce differentiated drinks that no other company has ever managed to emulate. The two systems are quite similar to the Total Quality Management system because of their capability of instilling a sense of inspecting quality at every system of the production process. It means that there is an extreme level of emphasis on quality since the stakeholders realize that it (quality) forms the backdrop of the company’s competitive strength.
Consequently, the tools that are associated with quality management are used to introduce changes in the processes and systems, which go a long way in establishing a set of superior services and products. The paper has explored the quality organization of Coca Cola Company. It is a large organization with many customer demands and expectations. This makes it very vulnerable to compromise on quality while pursuing quantity and making extra revenue. The company’s quality system comprises the QA and QC, aside from inspection systems that are attached to the major parts in the production process. The QA and QC systems are a very strategic approach and their purposes help to explain why the company has been able to produce differentiated drinks that no other company has ever managed to emulate.
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