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Business Review on Amazon Incorporation (inc.)

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Amazon Incorporation (Inc.) is the international company based on e-commerce offering computing services, digital content, online retail, and consumer electronics including another local service such as groceries, personal care and daily deals (, 2018). Amazon Company has now been operating in most of the parts of this world, this company has fully grabbed and controlled the competition of the UK market, however, there are few challenges that this company need to face while marketing their products and services across the UK. Thus, the aim of this report is to have a research on the business methods of the Amazon Company serving the people of the UK. Recently, it has been found that Amazon has put key tries for addressing the biggest issue with their e-commerce business process.

As Amazon refers to the modern marvel, thus, no other companies in the entire history have made the complexities regarding finding, buying along with shipping as simples an Amazon does. Amazon offers everything as simple as anything within the world at the customer’s doorstep. However, for all their brilliance, this company has had troubles getting past at that doorstep (Bryman and Bell, 2015). This has perfected everything except for the last foot, which company calls it the “Issue regarding the Last Foot”. Moreover, this is an issue. With the recent trend, people have now been buying tons of their stuff via online including the pricey things such as electronics, personal care, and clothes, thus, the theft based on the packages have now become a widespread issue.

According to the outcome of the 2015 survey, it has been found that approx. 23 million people have reported having packages that are taken from the customer’s doorstep. The aim of the research work can be stated as the difficulties, which are faced by Amazon in order to create a strong business structure in England. Customers of the said e-commerce company are influenced by the so many existences of the company in the same sector (Bernard, 2017).

Apart from that the changes, which are occurred in the market of England, keep effect on the British market.

The targets and the objectives of the research are given below:

  • Search the existence of business structure as well as the growth of Amazon in the UK.
  • Find out the growing market competition of Amazon in the UK.
  • Restructure the security system of the database system of Amazon
  • The research questions can be stated as:

    • What are the current trends, which affects the business structure as well as the growth of Amazon in England?
    • How does the growing market competition affect the business of Amazon in the UK?
    • Market outlook of Amazon

      The forty-three analysts further offering twelve months having prices forecast for the Amazon Company, which has a median target for around 1, 3000.00, having a high estimation of about 1,525.00. Moreover, there is a low estimation of approx. 980.00. The median based estimates further represent a +0.52 percent increased from the last price for around 1,293.32 The recent consensus amongst 48 polled having investments analysts are for buying the stock on the website of Amazon Company. These ratings have held steady in from last January, while it had been unchanged from the rating of buying. Business Methods The methods of doing business having practices areas, which is a part of the “Technology Center-3600”. In addition, this center further handles the applications associated with various business methods. The practice area associated with business methods are comprised of approx. three workgroups, which include 3620, 3280 along with 3290 (Bryman, 2015).

      The workgroup based on 3620 and 3280 can examine the application pertaining to the incentive programs and coupons; operations based research; e-shopping (electronic shopping); healthcare; POS (Point of Sale), accounting, inventory; prices/cost, shipping, reservations, and transportation; at last, business processing. Lastly, the workgroup related 3690 further examines the applications further pertaining to the banking/finance/insurance. From the above data, the sales revenue between the Amazon and major retail stores has been mentioned in terms of focusing the growth of Amazon than major retail stores. This graph shows Generating the business growth of the company with the competition of the retail store, in the year 2010, whereas total sales.

      The above chart reflects Amazon’s long-term growth based on revenue and net income throughout England from the year 1997. This chart shows that in the year 2008 where the revenue amount was $20b, in the year 2015 it is raised to the amount of $100b. This graph proves the up gradation of the company according to the e-commerce market. From the above data, the sales revenue between the Amazon and major retail stores has been mentioned in terms of focusing the growth of Amazon than major retail stores. This graph shows Generating the business growth of the company with the competition of the retail store, in the year 2010, whereas total sales. Growth in e-commerce sales: For the online retailers, Amazon has been becoming further more and more daunting. According to the report published on October 24, 2017, it has been found that Amazon could further be responsible for nearly half of the UK e-commerce based sales in the year 2017.

      The space associated with online retail get more scary and scary for every individual that is not Amazon. Moreover, Amazon will now own the bigger piece of the e-commerce related sales within this year that is going to own about more than 44 percents of each –e-commerce euro that is spent in the UK (Hair and Sarstedt, 2014). In addition to it, it has gone up from approx. 38% the previous year, in accordance with the new estimation based on the public companies belonging from the E-marketer running research firms. Trends in the E-commerce sector with the relevance of Amazon’s role in U.K as well as the competition: In the global market sector, the communication and transport are becoming very fast. It is easy to get any product of any brands (Bernard, 2017). E-commerce makes the system easy. The strategies taken by the company Amazon, provides quality service of delivering the product, attachment to the world known company’s products help the said company to grab the retail market of England.

      Apart from that, the technology to maintain safety, which is used, in the web-based system is enough effective, for that reason the feedback to the companies by the customers is positive and the company is succeeded to achieve to keep the existing customers (Lindlof and Taylor, 2017). On the other hand, it can be said the business structure, as well as business growth, is not totally captured by the said company because the existence of competitive companies makes the market difficult for business point of view of Amazon company. In order to structuralize the business in England of E-commerce, Amazon needs to improve the service sectors and security of their website otherwise it is tough to maintain the existence of the company in the competitive market (Veal, 2017).

      After reviewing the business process of the Amazon Company, it has can be concluded that the majority of the Amazon’s revenues have been generated via the e-retail selling process of electronic including other products. In addition, the seller revenues of a third party, subscription services along with the AWS activities follow all the products, the global scope and reach of the Amazon Company; it has also been considered one of the most valuable as a brand image across the world. This research shows the expected business structure of Amazon based on the e-commerce sector up gradation. It can be said that it is also found that the profitability of the company has a steady growth rate in the sand period. In addition, it has been seen that the profitability of the company raises rate lower rate as compared to the growth rate of sales. Therefore, the increasing cost of serving the consumers could be identified as the main problem of the company and the overall industry.

      Finally, it is to be recommended that the security system of the company and the industry be to be enhanced in order to maintain the enhanced demand of the online retail sector. Apart from that, it can be said that the advancement of the transport of the company has upgraded the company’s growth and perspective as the company can make the well-planned business structure of the company.

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Business review on Amazon Incorporation (Inc.). (2018, September 04). GradesFixer. Retrieved September 29, 2022, from
“Business review on Amazon Incorporation (Inc.).” GradesFixer, 04 Sept. 2018,
Business review on Amazon Incorporation (Inc.). [online]. Available at: <> [Accessed 29 Sept. 2022].
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