Case Study Rei Marketing Environment Worksheet

Politics can pack a punch for REI, especially when it comes to public lands and nature. REI cares about preserving these areas for outdoor fun, so they've been lobbying to keep them safe. But decisions about land use and eco-rules can affect how REI does business, changing gear availability and costs.

Economic Factors

Money matters, too. When the economy's booming, folks may splurge on outdoor activities and quality gear. But when times are tough, people might cut back on fun stuff like that, hitting REI's sales. Plus, stuff like inflation and income levels can change gear prices, shaking up how REI markets its products.

Social Factors

Knowing what their customers want is key for REI. They cater to adventure lovers and folks who dig the outdoors. Trends like health, sustainability, and outdoor fun all shape how people shop. REI has been big on eco-friendly gear and pushing for responsible outdoor behavior to keep up with these changes.

Technological Factors

Technology moves fast, and REI is keeping pace. Online shopping, digital ads, and social media have changed how people buy outdoor stuff. REI's jumped on board, sprucing up their website, app, and online ads to connect with customers better. Plus, new tech in gear, like lighter materials, also influences how they market their products.

Environmental Factors

Nature is at the heart of what REI does. They're all about sustainability, environmental care, and loving the outdoors. Their marketing pushes these ideas, urging folks to protect the environment and keep outdoor fun going. But natural disasters or climate changes can shake up what's available, shifting how REI markets its gear.

Legal Factors

Laws can be a friend or a foe to REI's marketing game. They've gotta follow rules about consumer rights, product safety, and more to keep things running smoothly. Plus, labor laws and trade rules can affect how they make and sell stuff. Staying on the right side of the law is crucial for REI's reputation and market position.

Conclusion

In a nutshell, REI's marketing world is a mix of politics, money, social trends, tech changes, nature love, and legal rules. By rolling with these shifts, REI can stay strong in the outdoor gear scene, connect with customers, and grow smart. This shows why planning ahead and understanding the marketing world is key for REI's success in the long run.