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Comparative Analysis of Profit and Non-profit Organization

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  2. Findings
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In my research below I will be comparing two different types of businesses. The first one will be a profit organization ”Apple Inc. ” and the other one is a non-profit organization ”American Red Cross”. The reason for my research was to develop my own knowledge in this sector, I am a student of Marketing course I want to learn how to write repost of two contrasting business.

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Mostly all pieces of information about companies was found on the internet on different web sites, for comparing two businesses I used my own lecture notes from my university.


Apple Inc. is an American multinational technology company establishment in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to create and sell Wozniak’s ”Apple I” it was a personal computer. Apple’s current Mission Statement is: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad”.

Apple’s Vision Statement in: “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well”.

Apple Inc. is currently in the Tertiary and Secondary Sector this is because Apple provides online services, sells consumer electronics. Apple Inc. has around the world below 130000 employees, it means that Apple Inc. is large business, with a number of employees and their turnover 52. 6$. Apple Inc. created a brand new personal computer with the new system, new design. It was a big boom when “Apple I” came to shops, it was completely different than the others, system which was easy to use, with the totally different look and entire style. Steve Jobs develop the iTunes software in January 2001, which is media player, music library and internet radio. We can play, download, and organize digital multimedia files, including music and video clips, on personal computers where is the operating system the macOS or Windows. In 29, June 2007 they develop a brand new iPhone with new mobile operating system iOS created exclusively for its hardware. It is the operating system that presently powers many of the firm’s mobile devices, including the iPhone, iPad, and iPod. The iOS system is completely different from his bigger opponent Android, it’s easier to use, has an absolutely different look and settings, that’s one of the reasons why is Apple so successful.

In 1976 graphic designer Rob Janoff create new more modern logo, it was the “bite” in the Apple logo was originally perfect so that people would know that it represented an apple. Design created by Janoff becomes one of the most iconic and knowable corporate logos in history. Many people are supporting them because of their black & white design, their advertisements are simple but amazing, they are creating everything for customers, all campaigns, all researches are for customers loyalty.

American Red Cross is a humanitarian organization which supplies emergency assistance, disaster relief, and disaster preparedness education in the United States. In Washington, D. C. on May 21, 1881, was for the first time became established by Clara Barton, she was the first president. American Red Cross is a nationwide network of 264 chapters and 36 blood service regions. American Red Cross is the biggest supplier of blood and blood products in the US, supplying 2, 600 hospitals. There is working more than 23000 employees helping people in disasters (more than 67000), almost 330000 Red Cross volunteers.

Their mission statement is: ‘The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. ”. Their vision statement is: ”The American Red Cross, through its strong network of volunteers, donors, and partners, is always there in times of need. We aspire to turn compassion into action so that. . . all people affected by disaster across the country and around the world receive care, shelter, and hope;. . . our communities are ready and prepared for disasters;. . . everyone in our country has access to safe, lifesaving blood and blood products;. . . all members of our armed services and their families find support and comfort whenever needed;. . . in an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives’.

Their goal is: ‘To create, through effective legislative and regulatory initiatives, a public policy environment at all levels of government that will forward the mission and strategic objectives of the American Red Cross”.

The business sector where American Red Cross currently belong it’s the Tertiary Sector because the American Red Cross provides services to the general population. They render first aid, cardiopulmonary resuscitation (CPR), automated external defibrillator (AED), water safety and lifeguarding, babysitting, disaster preparedness and home safety training throughout the United States. The American Red Cross responds to tens of thousands of disasters each year, including, tornadoes, hurricanes, floods, fires, earthquakes, hazardous materials spills, explosions and transportation accidents. America Red Cross workers supply shelter, food, mental and physical health services, financial assistance, medications, transportation and tools.

The American Red Cross also serves as a liaison with government agencies and insurance agencies, the American Red Cross present long-term assistance. Through its affiliation with the International Red Cross and Red Crescent, the American Red Cross also travels internationally to provide disaster relief and set up development programs.

The American Red Cross is giving faith to people, support and the most important, they are helping them, that’s one of the biggest reasons why is American Red Cross so success.


Now I’m going to summaries both businesses that I have chosen (Apple Inc. and American Red Cross). The main differences between Apple and American Red Cross are that Apple’s products sell consumer electronics, computer software, and online services, for example, Apple Music. On the other hand, the American Red Cross provides emergency assistance, disaster relief, and disaster preparedness education in the United States. They are both successful because of their unique products/services.

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The main similarities between Apple’s and American Red Cross are their segments this is because Apple’s offer services like app sales, iCloud revenue, Apple Pay, Apple Music, and iTunes. With American Red Cross, they provide services like giving help, caring people in need or assist people in disasters, and also giving medical treatment and teaching how to be disaster prepared.

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