Critical Analysis of Seven Ethical Approaches

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About this sample


Words: 1853 |

Pages: 4|

10 min read

Published: Mar 18, 2021

Words: 1853|Pages: 4|10 min read

Published: Mar 18, 2021

Table of contents

  1. The Golden Rule
  2. Hill’s Christian Ethic for Business
  3. Nash's Covenantal Business Ethics
  4. The categorical imperative by Immanuel Kant
  5. Utilitarianism and Negative Utilitarianism by John Stuart Mill
  6. Virtue Ethics (Aristotle)
  7. Damon’s four Dimensions of Business Morality
  8. References

Ethical activity alludes to the activity that gives greatest great to the most noteworthy number. It implies a specific activity ought to be in a situation to give the best great to countless individuals instead of a couple in the general public for it to be viewed as being ethical. The essay analyzes seven ethical methodologies and provides a critique of the approaches:

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  • The Golden Rule (one should regard others as he or wishes to be dealt with),
  • Hills Christian ethics for business (keys to God are also keys to business ethics),
  • Nash’s covenantal Business ethics (focuses on both value delivery and service delivery to the organization’s customers and employees and not on maximizing returns),
  • The Categorical Imperative by Emmanuel Kant (aims at evaluating moral actions and moral judgments),
  • Utilitarian and negative utilitarian by John Stuart Mill (Theory allows for differentiating the degree of good and wrong),
  • Virtue ethics by Aristotle (emphasizes on virtues or moral character),
  • Damon’s four dimensions of business morality (provides the all-aspects cure for business problems). The four dimensions provide a link for the moral instrument to all aspects of business operation.

The approach I appreciate the most is the Golden rule because I believe that a person is able to evaluate what’s wrong and what’s right when he keeps himself in the place of the other person and thinks like the other person. Plus, everyone wants to be treated nicely so if a person thinks about how he would like to be treated and treats others the same way it would be the best way to maintain harmony in the organization. In my point of view, the theory is helpful on the grounds that it holds human poise and regard for each other by treating others how one ought to be treated too.

The Golden Rule

The golden rule is an ethical rule that recommends one should regard others as he or wishes to be dealt with. It works under the law of correspondence which expresses that 'do unto others as you would have them done unto to you' making it the most extolled guideline on earth. The rule has types and relatives that identify with it, for example, The Silver Rule, The Platinum Rule, The Rule of Love, Role-Taking among others. The rule expects that an individual is a specialist and settles on the most proficient method to treat others.

The quality of the theory incorporates calling for self-reflection and seeming well and good believing how one should be treated in an alternate circumstance. The theory may have worked in past social orders, yet in the assorted current social orders, individuals have distinctive treatment inclinations disliking making it brim with blemishes. The theory is additionally individualistic situated on the grounds that it works just between an individual and other individual or gathering. The rule isn't down to earth in a circumstance where there exist clashing needs and interests.

In my point of view, the theory is helpful on the grounds that it holds human poise and regard for each other by treating others how one ought to be treated too.

Hill’s Christian Ethic for Business

The approach applies Christian ethics in the decision-production process. Hill explores various virtues of Christianity such as holiness, justice as well as adoration. He argues that these keys to God are also keys to business ethics. He uses a three-legged stool to clarify the three virtues in that an absence of values will prompt lopsided stool. Notwithstanding the three values, he also considers the consequences of seeing whether justice has been served. The methodology has some strengths which are useful in complex business dilemmas because of its lucidity without being simplistic. The three-legged stool is adjusted than a single Golden Rule and less cumbersome than the other ethical approaches. The weakness of the methodology is that it is figuring out what is sacred, cherishing as well as just for the parties influenced. It is also testing which incentive to be given a need when justice and love strife.

The methodology is useful in numerous contexts because it promotes these virtues which are essential for human life and the relationship between various individuals or groups. Ethical approaches make employees stay inside the business and decrease employee turnover. Everything being equal, Damon's four Dimensions of Business Morality fits all the entire business operations; henceforth the perfect way to deal with deal with all dilemmas because of its four dimensions which spread all areas.

Nash's Covenantal Business Ethics

The methodology was advanced by Laura Nash in which she explains how self-interest business modes specifically for business behaviors have not been very much made to incorporate ethical constructs in decisions made by the board. The methodology focuses on both worth conveyance and service conveyance to the association's customers and employees and not on boosting returns. It also focuses on how the administration should treat its employees: trusting and respecting employees. It increases collaboration among individuals and can stimulate business development through creation values and building trust and respect among organizations employees and managers.

The methodology is being used adequately to breed trust and respect inside organizations. Ethical managers are approaching their employees with respect and customers have also been given a boost in the pursuit of the estimation of their cash. I would use this way to deal with improve the proficiency of service conveyance inside my association because of its common sense and furthermore to assure the success of my business. I conceptualize this methodology will be significant in the consumer-focused office.

The categorical imperative by Immanuel Kant

The methodology is the focal idea according to the deontological philosophy. It refers to the method for the inspiration for a specific activity, and it is an improvement of the Golden Rule. It aims at assessing good actions and good judgments. He uses three formulations to sort out good principles of judicious beings in which he talks about humankind as well as sane needs including 'domain needs.'

The Kantian methodology presents a bigger number of weaknesses than strengths. Despite it being in a position to assess oral judgment and morals and presenting an obvious way to deal with ethics which many are desirable, the theory does not consider the consequences of an activity as does utilitarian. It does not also consider that in some contexts, two evils may confront each other thus denying good agents their self-governance.

The theory has not been used expressly in situations where two evils strife thereby presenting an ethical problem. Because this methodology does not consider the consequences of an activity, universalized nature and hardship of good self-governance from ethical agents, the methodology presents an increasingly significant weakness to the ethical methodology.

Utilitarianism and Negative Utilitarianism by John Stuart Mill

Utilitarian is a consequentialist moral theory which defines morality based on greatest utility expected for all parties in an activity or a decision. Plant states that actions or decisions are correct in the event that they advocate the significant useful for a lion's share. Opposed Mill's predecessor, Jeremy Bentham, Mill argues that selective pleasures are commendable therefore characterizing it (great) as the general prosperity which can be stepped back to Aristotle's eudaimonia.

The strengths of the theory are that it is in accordance with our instinct that causing damage to individuals is not the correct thing. It is easy to use because gauging our negative and positive actions is straightforward, it is secular in that it does not depend on the beliefs about God and the theory is universal because it bases on the rule of utility: increasing happiness and decreasing suffering. Any way the methodology has its weaknesses such as immeasurability because you can assign values to pleasure, right or wrong, it is a subjective theory because we as a whole have various perceptions of happiness. The methodology also does not consider the feelings of the minority.

The theory is viably used in decision making because the perspective on the greater part is considered subsequently increasing the utility. Despite its effectiveness, the methodology sidelines the desire of the minority. It is essential for me in cases where there are wandering views and the requirement for an earnest decision is compulsory.

Virtue Ethics (Aristotle)

The methodology emphasizes on virtues or good character as opposed to duties and rules by deontologists or consequences of actions by consequentialists implying that it emphasizes on individual character as the key component of individual deduction rather than rules or consequences. The aspect that distinguished ideals ethics from other ethical approaches is the goodness centrality inside the methodology. According to the righteousness ethics approach, there are two or three forms which incorporate Eudaemonist uprightness, target-focused, specialist based, and exemplarity ethicalness ethics.

The theory houses a series of strengths which incorporate mapping to good reasoning. It does not depend on theories instead relies on self-advancement and improvement and instilling virtuous qualities. In any case, the methodology has weaknesses such as failure to distinguish among good and bad actions, does not unequivocally clarify where these virtues will prompt, hard to characterize singular motives for good advancement and does not offer a distinct response to moral dilemmas.

The methodology is used viably to enable managers and leaders to question themselves of the sort of individuals they should progress toward becoming and how their actions will influence others inside and outside their circle. The methodology lacks the bearing for ethical problem situation subsequently not suitable for dealing with such situations.

Damon’s four Dimensions of Business Morality

The methodology describes the four dimensions of business morality that incorporate generative methodology which hinges itself on using moral creative mind to produce inventive initiatives that display respectable purposes. The second dimension is empathic dimension which utilizes perspective taking and the golden rule to establish strong collective conjunction and relationship with parties inside an association: employees, partners, customers, clients as well as investors. Restrictive morality hinges itself on the restrictive practices and ethics planned for forestalling harming practices separated from just disreputable practices. Lastly, humanitarian morality which ties itself on beneficent providing for share profits with justifiable causes. The four dimensions are the cornerstones of the methodology.

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The methodology provides the all-aspects remedy for business problems. The four dimensions give a connection to the ethical instrument to all aspects of business activity such as products, relationships, the board as well as outside institutions. Leaders can settle on ethical decisions by finding an ethical quandary in the four dimensions. In any case, the theory emphasizes the on-screen character's sense of morality making it a frail methodology if the on-screen character has low self-awareness. By and large, managers can cause a way to deal with alter their decision making. I conceptualize that the methodology is useful in decision making considering all aspects of business activity into the four dimensions of morality.


  1. Burton, B. K., & Goldsby, M. (2005). The golden rule and business ethics: An examination. Journal of Business Ethics, 56(4), 371-383.
  2. Hill, A. (2017). Just business: Christian ethics for the marketplace. InterVarsity Press.
  3. Scarre, G. (2002). Utilitarianism. Routledge.
  4. Damon, W. (2004). The moral advantage: How to succeed in business by doing the right thing. Berrett-Koehler Publishers.
  5. Swanton, C. (2013). 14 The definition of virtue ethics. The Cambridge companion to virtue ethics, 315.
  6. Distelhorst, M. (2000). A Business Ethics Approach to Contractual Good Faith and Fair Dealings: Briefly Modeled in Selected Managed Healthcare Contexts. Ohio NUL Rev., 26, 57.
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Critical Analysis Of Seven Ethical Approaches. (2021, March 18). GradesFixer. Retrieved May 22, 2024, from
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