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The usage of cosmetics, make-up and another form of manicure is daily gaining publicity across the globe. Though it has been on for a while, there was an exponential growth in the usage of skin treatment and beauty product across the globe starting from the year 2015. This could be due to factors such as race, gender, targeted audience or appearance factor. The entertainment industry has been particularly promoting the usage of beauty product with so many celebrities becoming beauty products ambassadors while others act as models and go as far as having their own brand. The introduction of new products could also be met with hesitation from consumers who prefer to continue the usage of known products to newer products except when they feel dissatisfied or get positive feedback from other users. It is not enough to manufacture a product without considering the market forces which either promotes its growth or against it. An investigative beam into critical factors affecting the beauty products reveals that there is a gradual shift from customers desire for professional skincare services to the era of customers taking out time to attend to it personally except in special cases, an effect which has been of negative impact on the professionals.
Another important contributing factor is the upward trend in the usage of internet and social media to learn these services. It is likewise of huge significance to note that consumers choice of facial skincare and haircare products are subjected to factors such as duration of time taken to apply such products, preference of a multi-purpose product to collections of skin care products, with technological advancement also being a key factor. A market force such as the growing population of Hispanics is a positive to the use of facial skincare product due to their loyalty and love for natural ingredients. The market is also on the positive side for the increase in the number of female population. Conversely, the market growth signals can be altered with the decline in the population statistics of children population. The increased population of extreme aged people or ageing factors are also significant market deciding factors. Research has also indicated that though the younger aged population lead in the usage of beauty products and females topping the chart according to gender view, females desire more than the natural look with the exception of the Hispanics. Similarly, a disparity in the likely influencers of decision making shows that while men are more concerned about the features, females priority are in the review and ingredients used.
Conclusively, usage convenience is a key factor that affects consumers decision coupled with advancement in technology. This can be likened with the usage of Eco Soapr in soap usage. A technological product which has fused both convenience and technological efficiency into soap usage. It remains a fact that while the ultimate aim of manufacturing a product remains adding value to people, convenience and technological advancement are key factors in determining its acceptance as seen in both Eco Soapr and beauty products.
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