close
test_template

Emotional Analysis of Extra Gum Commercial

download print

About this sample

About this sample

close

Words: 738 |

Pages: 2|

4 min read

Published: Jun 13, 2024

Words: 738|Pages: 2|4 min read

Published: Jun 13, 2024

Table of contents

  1. Introduction
  2. Body Paragraph
  3. Conclusion

Introduction

Commercial advertising often seeks to create an emotional connection with its audience as a means of fostering brand loyalty and driving consumer behavior. The Extra Gum commercial, known for its heartwarming "The Story of Sarah and Juan" campaign, is a quintessential example of this strategy. The advertisement follows the love story of two young people, Sarah and Juan, unfolding through a series of pivotal moments in their relationship, each marked by the exchange of Extra Gum. The commercial's ability to evoke strong emotions is a testament to its skillful use of narrative structure, music, and visual storytelling. This essay analyzes the emotional components of the Extra Gum commercial, demonstrating how it successfully engages viewers and creates a lasting impact.

'Why Violent Video Games Shouldn't Be Banned'?

Body Paragraph

One of the primary elements that contribute to the emotional appeal of the Extra Gum commercial is its narrative structure. The advertisement employs a linear storyline that traces the evolution of Sarah and Juan's relationship from their initial meeting to a climactic proposal. This progression is marked by key moments such as their first encounter, first kiss, and various milestones in their relationship, each symbolized by a piece of Extra Gum. The repeated motif of the gum wrapper, on which Juan sketches their significant moments, serves as a tangible representation of their memories and emotional journey. This narrative technique not only captures the viewer's attention but also fosters a sense of identification and empathy with the characters. By witnessing the couple's experiences, viewers are likely to recall similar moments in their own lives, thereby deepening their emotional engagement with the commercial.

Moreover, the commercial's use of music significantly amplifies its emotional resonance. The chosen soundtrack, a cover of Elvis Presley's "Can't Help Falling in Love" performed by Haley Reinhart, is both nostalgic and evocative. The song's lyrics and melody complement the unfolding love story, enhancing the sentimental atmosphere and reinforcing the emotional impact of the scenes. Music has a well-documented ability to evoke emotions and memories, and in this commercial, it serves as a powerful tool to draw viewers into the narrative. The crescendo of the song coincides with the climactic proposal scene, creating a moment of heightened emotional intensity that is likely to leave a lasting impression on the audience.

In addition to narrative and music, the visual storytelling in the Extra Gum commercial plays a crucial role in eliciting emotional responses. The use of lighting, color palettes, and cinematography all contribute to the overall mood and tone of the advertisement. For instance, the scenes are often bathed in warm, golden hues, evoking feelings of warmth and affection. Close-up shots of the characters' expressions and interactions further emphasize the intimacy and emotional depth of their relationship. The director's attention to detail in capturing these moments ensures that viewers can connect with the characters on a personal level. The visual elements work in harmony with the narrative and music to create a cohesive and emotionally compelling story.

Another significant aspect of the commercial is its underlying theme of love and memory. The gum wrappers, which Juan transforms into sketches of their shared moments, symbolize the lasting nature of their memories and the enduring quality of their love. This theme resonates with audiences on a universal level, as it taps into the human desire for meaningful connections and lasting relationships. The commercial suggests that something as simple as a piece of gum can hold profound emotional significance, thereby elevating the brand's perceived value in the eyes of consumers. By associating Extra Gum with moments of love and memory, the advertisement fosters a positive emotional connection with the brand, encouraging viewers to choose Extra Gum as a means of creating and commemorating their own special moments.

Get a custom paper now from our expert writers.

Conclusion

In conclusion, the Extra Gum commercial "The Story of Sarah and Juan" effectively utilizes narrative structure, music, and visual storytelling to create a deeply emotional experience for viewers. By tracing the couple's relationship through key moments marked by the exchange of Extra Gum, the commercial fosters identification and empathy with the characters. The evocative soundtrack and carefully crafted visual elements further enhance the emotional resonance of the advertisement. Ultimately, the commercial's success lies in its ability to tap into universal themes of love and memory, creating a lasting emotional connection with the audience and elevating the brand's value. Through this emotional appeal, Extra Gum not only promotes its product but also cultivates a sense of loyalty and affection among consumers, demonstrating the power of emotional advertising in today's market.

Image of Alex Wood
This essay was reviewed by
Alex Wood

Cite this Essay

Emotional Analysis Of Extra Gum Commercial. (2024, Jun 11). GradesFixer. Retrieved July 15, 2024, from https://gradesfixer.com/free-essay-examples/emotional-analysis-of-extra-gum-commercial/
“Emotional Analysis Of Extra Gum Commercial.” GradesFixer, 11 Jun. 2024, gradesfixer.com/free-essay-examples/emotional-analysis-of-extra-gum-commercial/
Emotional Analysis Of Extra Gum Commercial. [online]. Available at: <https://gradesfixer.com/free-essay-examples/emotional-analysis-of-extra-gum-commercial/> [Accessed 15 Jul. 2024].
Emotional Analysis Of Extra Gum Commercial [Internet]. GradesFixer. 2024 Jun 11 [cited 2024 Jul 15]. Available from: https://gradesfixer.com/free-essay-examples/emotional-analysis-of-extra-gum-commercial/
copy
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    clock-banner-side

    Get Your
    Personalized Essay in 3 Hours or Less!

    exit-popup-close
    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now