Home — Essay Samples — Arts & Culture — Ethnography
Get professional help in 5 minutes
Ethnography (from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is a branch of anthropology and the systematic study of individual cultures.
Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnographers mainly use qualitative methods, though they may also employ quantitative data. The typical ethnography is a holistic study and so includes a brief history, and an analysis of the terrain, the climate, and the habitat.
Gerhard Friedrich Müller developed the concept of ethnography as a separate discipline whilst participating in the Second Kamchatka Expedition (1733–43) as a professor of history and geography. Whilst involved in the expedition, he differentiated Völker-Beschreibung as a distinct area of study. This became known as "ethnography," following the introduction of the Greek neologism ethnographia by Johann Friedrich Schöpperlin.