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The Role of Ethnography in Jenkins Work

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Henry Jenkins is an American researcher in the fields of culture and media. He works with renowned institutions such as the University of Southern California (USC) and conducts extensive research on the theory and practice of modern media research. There is a tendency to focus on contemporary media and its impact as a 21st century advanced society. Ethnography plays an important role in his work. Ethnography is the study of people in the natural environment or’ field ‘, which naturally combines social meaning with regular activities, in which researchers engage in activities that are installed instead of directly participating and participating. It is systematic Way to collect data, so there is no reason to impose data from the outside. In convergence theory, ethnography is often confused with the involvement of researchers or agents and interaction with modern technology, and the way in which their social identities are described in the virtual world community. Arguably, researchers describe different public figures based on the current climate: influences, such as conferences in seminars in academic settings, or power factors that represent subjective opinions in communities or online forums are completely different.

Convergence culture is the main framework of Jenkins’s work, its formation and orientation in the subsection of the dissertation, and the way to cope with 21st century culture, that is, integration and content flow. Through the multimedia platform, the cooperation between the multimedia industry and public media behavior to find the entertainment experience they almost want. The integration of media and culture has become increasingly important for cultural studies in the 21st century. This is due to the introduction of new media, such as the World Wide Web and traditional Internet connections. Social sciences tend to see convergence as a development of media technology, but Jenkins says that it is the masses and their influential participatory culture that encourage technological development and adapt to their interactions. Speaking of integration culture, the distribution of media on different media platforms is based on the active participation of the public in the community, which is beyond the scope of the constitution of the country and country of origin.

Media convergence documents always have a hierarchical structure, which can manipulate how the company’s influence is increasingly affecting social consumption, the impact of traditional advertising perspectives and its impact on consumption patterns. As well as socio-political thinking. In the current daily technical situation, the influence of enterprises on the media and the huge political influence of consumers are worth discussing. Corporate cultures such as Facebook, Twitter, and Google appear to dominate the digital media environment of the 21st century, which is a participatory cultural issue. Participatory culture is a culture with relatively low barriers to artistic expression and civic participation, strong support for creative creation and sharing, and an informal experience in which experienced participants spread knowledge to beginners. In a participatory culture, members consider their contribution important and feel a social connection (at least they are interested in what others think of what they have created).

Jenkins discusses online forums and uprisings in online forums. Currently, several researchers and agents consume this food every day. These groups must have significant political and social influence. Jenkins uses examples such as the Harry Potter Alliance and charity fundraising to highlight the impact of these communities and show how the media highlights the future of participatory culture. It can be said that the main problem with this concept is the significant impact of corporate structure on digital media integration. As with traditional printing and other forms of communication, companies can still provide the latest contributions to consumers and audiences before the advent of modern media technologies such as social media. Agencies can speak online mediation and reporting in the current social media environment, between personal and public transformations on these platforms, and communities that Jenkins has experienced using the vision of participatory culture to solve the problem of constraints. This method of regulation and information in the central media platform resembles the elements of freedom of expression surrounding political and social issues and is related to the modern institutions that make up capitalism in the 21st century. As in reporting a video on YouTube since the content is not ‘family friendly,’ comments can be removable on public and private forums.

Converging culture is a long-term idea, but converging is new yesterday, today, and tomorrow, and it has a significant impact on media perceptions and participation in the current culture of participation. Looking back, the lessons of modern media technology are the same as those of newspapers, radio, and television. Regardless of the possibility of several distribution methods, the central company will quickly control them. One is based on the important contributions of land and workers.

New media technologies are also susceptible to the manipulation and construction of newspapers and other traditional media that are still circulating in modern popular culture. This can be seen on certain websites, publishers, and social networks (such as Facebook). Rather than trying to challenge and rebel against similar policies such as traditional media, adapt your own procedures to define the company’s perspective and change the modern cultural climate. They adapt to the atmosphere of public policy, since they may have caused widespread hatred among the public where they are doing business. However, it can be said that the political agenda and expectations of progress of the younger generation may constitute a new perspective of the media on social opinion and its impact on society. The emergence and solutions of new media technologies have greatly restored the way society interacts with society. The community is now able to more professionally communicate and organize event-focused apparel. For others outside the community, the foundation can now work, and in 2019, events and meetings become more common, which was impossible before.

From the late 90s to the rise of popular culture today, many optimistic attitudes can be drawn. The community plays a more important role in the political and cultural landscape of the 21st century by using a standard platform for discussion forums, community discussions, and dialogue with other fans. Already full. Before today’s modern Internet. Prior to these developments, interaction with colleagues was a formal agreement, the phone, because it was not limited to means such as letters, and communication with people was limited to expressing opinions and more implicit frameworks of colleagues. Advances in technology have provided faster methods of communication through instant messaging applications and social media platforms. People can communicate with loved ones, others can check the weather and news. In recent decades, the technology has also provided new devices such as smart watches, tablets and voice assist devices. With these devices, you can instantly transfer money and buy anything: clothes, grocery stores, groceries, furniture, and more. Technology has changed the way people relax, meet and use various media. He has made some interesting advances, but he has also made significant advances in medical device safety and home safety.

Digital technology has changed what people call ‘models.’ Media companies are not necessarily information platforms. The impact of new technologies on the media has become apparent. Currently, media companies are companies that support the transmission of information around the world, including social media platforms such as Facebook and Twitter. Many banks already allow online transactions and are available to people all over the world. Companies such as PayPal and Venmo have created platforms that can send and receive money from anywhere on the Internet. With technology, billing has been simplified. Don’t forget to send a check and schedule the payment automatically on its due date. Use your mobile phone and banking application to manage all the payments you need online. In older people with memory issues, configuring automatic payments in a bank application is particularly useful. A caregiver or loved one can help you determine your regular bill payment. Therefore, there is no doubt that the bill will be paid on time.

In conclusion, much remains to be done to improve the cultural and political participatory thinking surrounding this issue. In mainstream societies, improvements in social acceptance and stigma based on participatory culture and their communities are still widespread, but have improved significantly in just 20 years. However, technological progress and company structure are meant to leave traces in the hierarchy, culture and politics may be affected by prejudice and correct opinions.    

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