Evaluating an Advertisement of Michelob Ultra: Rhythm of Fun

Introduction

Michelob ULTRA's ad is very upbeat, featuring different place settings that evoke a sense of sexuality and entertainment. When evaluating this advertisement, it becomes evident that it appeals to both men and women, particularly those who enjoy drinking alcohol. The ad conveys the idea that consuming this specific beer enhances one's energy and encourages individuals to never stop pursuing their passions. Through the portrayal of men and women dancing to lively music at a bar, a girl dancing in her room, and a guy playing soccer with a Michelob cooler nearby, the ad creates a sense of camaraderie and emphasizes the joy of sharing a beer with friends.

The Appeal of an Advertisement to an Audience

The audience appeals more to young adults and adults who like to have fun. The ad's theme is on the more entertaining and exciting side having a wider appeal to not only older adults but also adults in their mid 20’s. Michelob’s saying is “Goes with Our Rhythm.” Its claim is that we all have a “rhythm” that keeps us at our feet and that we need a beer to keep up with us and that’s Michelob. Although the ad is very alluring phrase that does a good job to attract the somewhat older audience to have a beer. The ad in reality is meant to attar t the attention of those who want to have a good time.

*“That rhythm of ours is always moving forward. Dreaming, creating, sharing. It’s a rhythm that never stops, and we need a beer that keeps up with it.” With those words it pushes consumers to Michelob Ultra. Though, how can this beer better than others? These ads tend to focus on adults who are young and life of the party as one might say. Their products implicate that a simple beer can bring us together and has us keep moving. Although in reality the ad is just used to paint a pretty picture. What really gets people wanting to have a drink is just by the way they’re feeling. Many when they’re either feeling upset and or happy they want to go out with friends to enjoy a drink. Though it seems as if the ad gives more curb appeal to the consumer if they’re thinking about drinking and they see the ad it gives them a push to go out. In a sense it can bring people together.

Evaluating the Purpose of Michelob's Advertisement

It’s said that Michelob is a *“superior light beer” which compared to other beers it’s what most call “better” For the fact that it isn’t just flat water like other beers are. *It’s also one of the lowest carb beers when it comes to people being on diets. As it can attract those who like the fruity cocktail drinks also all they want by also trying to lose their belly fat. Michelob Ultra is also said to say *that it’s made the beer industry take carbs to another level. It’s not that different from other beers that are also light on carbs and calories

The Michelob ad is successful for the reason that it gives off a good impression how a “good beer” can make you feel. It makes the audience believe that you’ll genuinely have fun while drinking this beer. The advertisement uses entertainment, making it attract those of age while also including a bit of sex appeal when having men and women have some type of sexual interaction. The ad presents an idea of pathos as it shows much emotions in the advertisement gives off the appeal of happiness and joyfulness of being those around to have fun which is what many consumers want to feel. When having fun, they want to enjoy a beer with friends to feel pleasure and excitement to be out.

Conclusion

I think a way the public would react to this ad is because people now a days no matter the age they want to have fun. Americans especially love their beer and want to be able to go out with friends or family. To enjoy a beverage that won’t keep them down and make them happy. I think it is a way people should react to this ad. Is to feel the need to be persuaded to buy a beer they could possibly enjoy.

Works Cited

1. 'Curbing Carbs / Dieters belly up to the bar for 'low-carb' beer' (SFGate). Retrieved from: https://www.sfgate.com/wine/article/Curbing-carbs-Dieters-belly-up-to-the-bar-for-2779314.php
2. 'Michelob ULTRA | Our New Light Beer Commercial' (YouTube). Retrieved from: https://www.youtube.com/watch?v=5qDfpRRXYVg