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Before defining a good agreement, Fisher and Ury describes their four principles for effective negotiation. They explained that a good agreement is one which is wise and efficient and which improves the parties” relationship. Therefore the authors” goal is to develop a method for reaching good agreements. Negotiations often taken the form of positional bargaining, which the authors argued upon that it does not tend to produce good agreement. On the other hand principled negotiation provides a better way of reaching good agreements.
2ndly, Ury presents a five-step strategy for negotiating with an uncooperative, intransigent opponent.
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