Impact of Book My Show on Indian Market

Book My Show was incorporated in the year 2007 and in less than four years it already boasts 40% CAGR in revenues and holds over 90% market share in the online entertainment ticketing space. Their business is spread over to 1000 screens and across 87 cities around the country. They have partnerships with all major Indian production houses as well as the Indian counterparts of some which are based abroad.

Their partnership also extends to cinema chains which includes INOX, Wave Cinemas and Fun to name a few. 75% of all cinema tickets sold online are via Book My Show with peak sales which have touched the mark of over a million tickets. Book My Show has already sold tickets for over 1500 plays online and they have exclusive tie-ups with theatres viz. Prithvi Theatre and the NCPA (Mumbai), Indian Habitat Centre (Delhi) and many more. In addition to plays, they have also been ticketing partners for concerts and sports events.

They provide spontaneous way to book tickets online and allowed easier accessibility by tie-ups with Café Coffee Day, Reliance Fresh and Reebok to allow sale of tickets in their outlets. Pre Book is their exclusive method of allowing their customers to book for tickets for their favourite movie well in advance. Book My Show has kept their fans engaged via. exclusive fresh first looks of movies and movie content and other exciting contests. They also approached and associated with major production houses (Hollywood and Bollywood) for content, merchandise and tickets. Ticket Buddy is an application by Book My Show through which customers can book tickets for their favourite movies and shows without leaving social media. After having a face to face conversation with the HR Manager of Book My Show, Mrs. Rohini, we got many valuable information about the company.

• The company uses many promotional tools such as cash backs, vouchers and also many offers to their loyal customers such as an opportunity to meet their favourite celebrities or an opportunity to watch the grand premiere of an upcoming movie in order to give due regards to their customers.
• The company has tie-ups with many banks such as ICICI, HDFC, RBL, SBI and many more so as to provide their customers with many offers such as Flat 25% off and 2 tickets free every month on purchase of movie tickets through debit cards of these banks.
• It has created an increased demand for watching movies in the cinemas due to easy accessibility and affordability of movie tickets and has increased the sales of various cinema companies as it was the only company which came up with the idea of online booking of movie tickets.
• The company considers competition in the market as an important aspect in order to know their worth in the market and also allow them to look for further improvements in their plans and strategies. They also perform research and developments in order to overcome the stiff competition in the market.
• Due to its wider reach, the company is able to fulfill the demand of its customers in an effective and efficient manner irrespective of geographical and demographical aspects of the population.
• The increased demand for watching movies has lead to an increased number of cinemas thereby increasing the level of employment in this sector. This has raised the standard of living of the people and increased per capita income which has proved to be beneficial for the Indian economy.