Internship Report: Pharma Product Management and Marketing

Since the very beginning of the company in 2011, Antila has worked towards emerging as a niche in a highly-regulated and controlled business. Over 7 years, Antila has created a High valuation within just 7 years in Indian Market, with establishing world-class integrated business model that helped garner Expanding Market through our PAN INDIA and several stringent international regulatory approvals.

Antila also entered in Contract Manufacturing business in India and within a short span of time, nowadays Antila is awarded as leading contract manufacturing company in India.

Coupled with the strength of technical know-how & professional expertise, Antilas’ growth elevated through the diligence in work carried out by the members to take the organization to newer heights each passing year. This proficiency was reconfirmed through the thoughts about Antila as being amongst one of ‘India's Best Companies to Work For’ and one of the best companies in ‘Healthcare’ industry by professionals & Leading consultants in India. Antila currently exports its products in more than 25 countries.

Running parallel on path of striving excellence, Antila is serving as a socially responsible organization, fulfilling goals beyond the business commitments as well. Hence, always supports various social causes aimed at promoting good living through sports, culture, education etc.

Antila is now a financial management and marketing company, with interests in investing in new businesses with specialty Nutraceuticals and FMCG as focus. With the determined notion to prosper in all the endeavors we undertake, we will always make every effort to grab an opportunity to take the organization to the next growth trajectory. Antila have added new feather as “Antila Wellness Private Limited “for Nutraceutical and heath supplement products and have recently started world class manufacturing plant for Wellness Products and within just one year have launched and enter in entire India for nutaceutical Market. Antila have started regulatory works and registration process in Africa, Philippines, Nepal, Kenya, Myanmar and several ASEAN countries to expand their International market in nutraceuticals product also.

Being a people sensitive organization, Antila believes in the philosophy of ‘people power’. Elements of fun are essential parts of ‘Life at Antila’, which ingrain a feeling of involvement & connectedness among the members with the organization. Being a family-oriented organization, Company believes in their members to have a healthy work-life balance, so they can be their best. Due to value-based culture is of utmost significance to company and the company makes sure to hire talent that is a values-match, solely to preserve their culture.

Antila is driven by a professional approach, offering each individual a challenging career rather than a mere job. Ensure comprehensive development of all members, instilling their principles in them and fostering the unique environment of accountability, quality, and winning. They grow with the organization, building competencies, careers, and long-term relationships. HR & Higher Management has initiate culture for inspirational & motivational atmosphere; keeps more than 100+ employees/members propelled throughout the day, serving as the hub of the corporate wheel.

My Duties & Internship:

1. Developing innovative ways to communicate product range
2. Designing promotional inputs.
3. Strong analytical and quantitative skills
4. Identifying the opportunities for sales growth
5. Identify, introduce new products to increase sales & profitably Profile Summary.

Being a part of Product Management Team and Marketing support executive in Antila my duties and responsibilities for providing the sales team with the necessary technical expertise to enable team to sell the product throughout working hours from morning 10:00 am to evening 6:00 pm. This involves fieldwork and Office works i.e. printed and electronic promotional material, product training support and relevant clinical papers. Responsible for reviewing product data to ensure that the field force kept on new developments regarding companies or competitors’ products and information regarding newly launching products. Act a point of first reference for all products related inquires and work collaboratively with colleagues in clinical research and regulatory to address any issues may arise.

Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being optimal. Design market research projects to access customer attitudes to current product range and new product introductions. Either conduct this research without in-house staff to manage and outside or manage an outside agency i.e., initial identification of suitable partner, the definition of responsibilities, communication plan, division responsibility, milestone, contract with company, review transcripts and reports, and recommended action plans for research. I am responsible for preparing product forecasts and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (Local & Globally) to ensure supply on time. Liaise with the advertising agency regarding the product campaigning include journal advertisement, direct mail, and conferences. Assist with development of annual marketing plan and controlling advertisement, promotion sales aids in accordance with annual marketing plans.

In a Nutshell, responsible for successfully launching new products in the market as well as play a crucial role in marketing strategy formulation and strategy execution (through the field staff) leading to brand building and brand consolidation.

The Internship Fit In With My Career

Pharma Product Management and Marketing is an action–packed world that is full of tactics, a world of intelligence, investigations, insight and much more. Product management, as a career option, is very actively sought after by pharmacy graduate today. A field that was not very well known to the average pharmacy graduate of yesteryears who primarily pursued job in either production, quality control (QC) and R&D, this field now holds great appeal to many youngsters. The tremendous growth in the pharmaceutical industry has created an increasing demand for trained professionals industry demand for trained professional and industry reckoned as fast growing sector of the Indian economy.

Keeping all above in perspective, the role of product management team becomes crucial for success full commercialization operation of organizations and through this skill and experience during internship. Inspired to make career in Pharma Product management and marketing positively. The role in pharma marketing helps gain confidence as you consider the product to be your own and the success and failure of the product solely depend on you.

Over and above the Stipend amount I have earned skills, experience, product knowledge, new market, client`s like and dislikes, patients and their relatives feelings & expectations etc.

The skills that have helped the most, taken from my classes are designing promotions and designing incentives for the distributors. The basics of marketing have come into action a lot during my internship career. The different tools and methods of IMC are pretty much helping me to design plans here. I have not come across any difficulties yet where I can spot my weaknesses in performing any work. The constant motivation and the supervision by the supervisor has helped a lot in understanding the work.

I hope to register my own brands in export oriented business and support the marketing activities of those brands with the ownership of the brand remaining with me. I also wish to manufacture my own brand medicines and run a domestic market with my brand. This is a pretty good internship for me being a pharmacist, apart from being from a pharmacy background, students will be able to learn a lot here regarding the marketing activities that are being carried out by the company.