Making Google Adwords Efficient for Your Business

Introduction

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use.

• Broad Match: This is visible to the most users by showing your ad whenever your keyword is searched for.
• Negative Match: This option prevents your ad from showing when a word you specify is searched for.
• Phrase Match: the ad is shown for those that match the exact words
• Exact Match: the ad is shown for searches that match the exact words exclusively.

Benefits of AdWords

AdWords campaigns have several benefits according to Google. Some of these google AdWords benefits that your organization needs to know are:

1. 1. AdWords works faster than SEO

The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads

• Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.

1. 1. Reach more customers through their Gmail Inbox

One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well.

1. 1. Reconnect with visitors of your website

One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate. Do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

1. 1. • Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images
      • Remarketing on search network: RLSA stands for Remarketing Lists for Search Ads.[ As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign.
   2. Measure your performance consistently

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google the leads coming from these media, unless your customer chooses to divulge it.

1. 1. Explore more using your ads

Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand.