Marketing Research: Definition, Importance of Research to International Agencies Travel and Tourism

About this sample

About this sample


Words: 1415 |

Pages: 3|

8 min read

Published: May 24, 2022

Words: 1415|Pages: 3|8 min read

Published: May 24, 2022

Table of contents

  1. Introduction
  2. Marketing research
  3. Staffing and Training
  4. Infrastructure
  5. Piloting
  6. Data Validation and Accuracy
  7. Costs
  8. Conclusion
  9. List of references


This essay will be discussion and research around the topic of marketing research, firstly will be the definition of marketing research, secondly will be the Importance of marketing research to Majan international agencies travel and tourism, thirdly will be the Difference between digital data collection methods and non-digital data collection method that Majan international agencies travel and tourism use to analyze customer behavior, and lastly will be the conclusion.

'Why Violent Video Games Shouldn't Be Banned'?

Marketing research

Systematically meeting and marketing analysis-linked data that produces information which can be used for decision making. Includes following methodical continuous steps which produce accurate and dependable data. Through explication and analysis, the data are changed into information applicable for decision-making purposes by directors. It’s an important part of decision making, it helps in improving marketing decision making by producing timely, accurate, and relevant information.

Every decision positions special requirements for a relevant plan and information can be developed depending on the information met through a marketing research action. The science that studies the problems and other aspects of marketing and linked decisions making and their implementation.

Importance of marketing research to Majan international agencies travel and tourism:

- Ensure that the service or product is delivered to the target customers at the right time, right place, and at the right price.

- Gives Majan international agencies travel and tourism knowledge about their competitors and how they are dealing with the market.

- It helps Majan international agencies travel and tourism in minimizing business risks: Through statistical surveying, you may discover all the data you have to choose whether to make a move on a specific subject. For instance, you may find that the specific area where you needed to open a shop as of now has a soaked market in your line of business, which should make you avoid settling on that choice and search for an increasingly proper spot. Here's the way you can apply this:

  • Test new structures and items before launching.
  • Discover why clients don't come back.
  • Get bits of knowledge on issue areas.

- Helps Majan international agencies travel and tourism managers in taking the right decisions: Research can help in evaluating the imaginable offers of another item/administration and furthermore the promoting use required to accomplish greatest benefits.

- Helps Majan international agencies travel and tourism in identifying marketplace opportunities: Research may make it clear that another item you have arranged may not be what your market needs. You may then choose to make adjustments on what you are going to offer to suit your customers.

- It can find the compromise: The group includes in launching recent services/goods all have their individual discernments and premonitions. These unquestionably ought not to be overlooked, however by going directly to the target customers; you will pick up opinions from individuals who might be less one-sided or less candidly connected to another advancement or administration. It helps gain recent points, ideally a trade-off in exactly how you will approach another dispatch, another brand or a brand repositioning.

- It can help Majan international agencies travel and tourism in establishing the trends: if you treat your research as a continuous exercise that you do frequently, you'll see that you'll have a great deal of information to most likely examine your clients and build up a specific pattern.

- It helps Majan international agencies travel and tourism in establishing the market positioning: It's imperative to know the situation of the business at a specific moment in the right time. Information from research helps in measuring and screening advancement, which can be valuable to settle on choices and make a move.

Difference between digital data collection method and non-digital data collection method that Majan international agencies travel and tourism use to analyze customer behavior:

Staffing and Training

Digital data collection method: Staff must have a basic field understanding and basic computer information. The staff must be prepared for machine operations, tool activities, and questionnaires. It usually takes longer to train and recruit the staff.

Non-Digital data collection method: Staff ought to have a basic field of knowledge and experience. Staff should be competent to address the questionnaire. Recruitment is more clear compared to those surveys.


Digital data collection method: The infrastructure must be in a good place to charge smart devices and back up data backup, store, and re-creation of the software on all smart devices. Tools must be placed in a protected, checked place for mileage, and damage on a general basis. There should be alternative devices prepared in case of mechanical failure.

Non-Digital data collection method: Only basic infrastructure is required to store complete and incomplete surveys. Additional substitute surveys should be printed in case if the original copies can not be used.


Digital data collection method: A different pilot is a requirement for the questionnaire and for the gadget to guarantee the staff is alright with both. Changing the software after piloting requires transferring the new form of the software on every gadget. Database structure must be refreshed and should be predictable with the questionnaire changes.

Non -Digital data collection method: A solitary pilot (may incorporate different rounds) is expected to test the questionnaire in field conditions. In case that the questionnaire is changed after piloting all transformations must be suited and new reviews must be printed.

Data Validation and Accuracy

Digital data collection method: Data Collection and Data Entry happen at the same time, and no separate Data Entry staff needs to be hired. Data can be scrutinized in real-time as the data is data is getting uploaded to the server (if configurations allow). Data validation is built into the software, which does not allow invalid values to be entered. Back-checks can be performed as usual to ensure data accuracy.

Non-Digital data collection method: Data collection goes before data entry, and in this way there are two separate groups for these activities. Data is examined manually either after the survey is finished or after the data is entered electronically. Data validation occurs at the period of data entry. Re-checks are performed to guarantee data precision.


Digital data collection method: In spite of the fact that electronic devices, for example, tablets and notebooks are getting less expensive, purchasing the devices is costly. There are no expenses for data entry. Setting up the infrastructure is basic and is expensive forthright.

Training the employee requires a more extended period of time forthright and in light of the fact that the staff must be prepared to comprehend the questionnaire, survey, and device operations. An electronic survey collects many steps into one and thusly might be an increasingly suitable choice for the future as the smart devices get less expensive.

Non-Digital data collection method: The non-electronic method involves lesser expense for data gathering and higher in general costs. Extra expenses for data entry incorporate training and recruiting the data entry employee, and setting up the data entry machines. The infrastructure costs for data entry can be high relying upon the number of overviews to be entered. Preparing the staff occurs in two phases – the surveyors are trained for data gathering and after those data entry administrators for data entry. In this way, preparing can be costlier for non-electronic methods. The non-electronic method surveys are less proficient than the electronic method and hence may finish up being costly.

Get a custom paper now from our expert writers.


In conclusion Marketing research is usually the first and one of the most important steps in the marketing process, after new ideas for services /products are developed. Businesses manage marketing research to get information from the soft market. They use it to find solutions of/to a problem, get information about the competitors, and determine the wants and needs of non-paying customers. Marketers then analyze the data and cultivate different marketing strategies. Many companies remained successful by using market research. Any method of market research can be used but it depends on what the business needs at that period of time. I believe that this information has shown you the benefits of market research and what it has to do.

List of references

  1. Clow, K. E., & James, K. E. (2014). Essentials of marketing research: Putting research into practice. Thousand Oaks, CA: SAGE Publications.
  2. S Shukla, P 2008, Essentials of Marketing Research. Bookboon, Denmark.
  3. S.L.Gupta (2003). Marketing research:Anurag jain for Excel Books (New delhi), 600 pages,available at google books .
  4. S.Shajahan (2009).Introduction to business research method, Jaico Publishing House, 196 pages.
  5. Marilia, Spindler (2019). Benefits of marketing research,Metro publishing House, available at .
  6. Celine, Roque (2018).7 Reasons Why Marketing Research Is Important to a Business, Envato Pty Ltd, available at business.tutsplus .
  7. BizzBee Solutions (2017). 5 Reasons Why Market Research Is Crucial For Your Business, medium .
  8. Developmentoutlook (2013). Digital Data Collection vs. Data Collection on Paper, Development Outlook | An IFMR LEAD Blog, Design by Blogger Items .
Image of Prof. Linda Burke
This essay was reviewed by
Prof. Linda Burke

Cite this Essay

Marketing Research: Definition, Importance of Research to International Agencies Travel and Tourism. (2022, May 24). GradesFixer. Retrieved July 16, 2024, from
“Marketing Research: Definition, Importance of Research to International Agencies Travel and Tourism.” GradesFixer, 24 May 2022,
Marketing Research: Definition, Importance of Research to International Agencies Travel and Tourism. [online]. Available at: <> [Accessed 16 Jul. 2024].
Marketing Research: Definition, Importance of Research to International Agencies Travel and Tourism [Internet]. GradesFixer. 2022 May 24 [cited 2024 Jul 16]. Available from:
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled


Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.


    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts


    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!


    Get Your
    Personalized Essay in 3 Hours or Less!

    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now