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Market assessment and financial feasibility assessment

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The process begins with a market analyses that lays the foundation for a valid and viable medico-technical and commercial plan. A qualitative primary and secondary market assessment will be done to comprehend the healthcare demand and supply situation in the primary and secondary drainage areas of a project.

At this stage, hospital consultants travel to the location of the project and other areas, which may be in the interest of the project, where they will interact with internal stakeholders, medical professionals, and patients among others, to assess healthcare seeking habits, prevalent ailments, available healthcare facilities in the region, and demand and supply economics in general.

They will also research and utilize their database for secondary data applicable to each project. This data pertains to healthcare demographics, disease profiles, the availability of healthcare facilities (competition), potential gaps and pitfalls etc.

The market analysis is complemented by a financial feasibility study, which encompass various aspects of the project components that contribute to its capital cost; operating revenues and operating costs. As hospital consultants, we perform a detailed study that encompasses the following components.

Capital Costs: Assets

Includes both moveable and non-moveable assets

Infrastructure & Facilities

Comprises hospital, and allied buildings on the campus that could be envisaged Medical Devices, Medical Gas System & Patient Related Furniture Plan, Teaching aids Based on the clinical and support services intended to be included in the new hospital a service/department-wise generic list of medical devices and patient related furniture would be prepared with indicative, estimated market rates based on appropriate technology. This will contribute to the moveable and immoveable assets components in the hospital project.

  • Non- Medical Devices (electrical, communication, and IT related hardware and software) & Vehicles
  • This would include back up energy requirements (DG, UPS), IT services, communication equipment, ambulances, other vehicles, etc.
  • Operating Revenue
  • This section will provide estimated revenue streams of the proposed hospital arising out of patient services at the OPD and IPD levels, consultations, diagnostics, procedures, surgeries, room charges, other commercial services for the hospital and fees and other forms of revenue.
  • Operating Costs
  • This section will estimate all recurring expenditure on account of HR services; rendering clinical services; utilities such as power and water; medical gas expenses, fuel costs, laundry and linen, etc.
  • Financial Statements

Inputs from the above stated statements will provide inputs for the following:

  • Depreciation, itemized for all asset classes
  • Loan repayment statements (only if there is a debt component)
  • Profitability statement
  • Balance Sheet
  • Cash Flow statement
  • Break Even statement
  • Essential Financial Ratios

What are the merits of such a study?

  • These reports serve as your basic guideline or business plan and tell you upfront whether you should proceed or not. A small investment upfront can save you from a massive hole in your pocket. · This study is supported with both qualitative and quantitative data
  • We ensure that it is conservative and covers the worst case scenarios and pitfalls
  • They are bankable and can be used to obtain loans/financing for your project
  • They serve as a simulator, which allows you to look at different scenarios


As indicated by the International Hospital Groups “Possibility Studies are fundamental when arranging any new undertaking and shape the premise and establishment for effective task usage. The Study records the essential, optional for the two Governments and private tasks. Changing over the framework extent of administrations to be given, as characterized in a practicality contemplate, into an utilitarian, protected, high caliber and financially savvy building configuration proper to neighborhood needs is a basic component of any undertaking. For Hospitals not just requires a top to bottom information of restorative and other medicinal services administrations, building outline, engineering, mechanical and electrical and IT benefit arrangement yet additionally an exhaustive comprehension of how a doctor’s facility takes a shot at an everyday premise. These capacities must be united to consolidate them with particular neighborhood necessities to guarantee the clinic is suited to nature in which it is built and conveys top notch social insurance conveyance through savvy low support building arrangements.

The development period of the venture requires skilful and experienced undertaking administration to guarantee it is finished to the required standard on time and inside spending plan. The National and International Standards identified with the development part of the healing center undertaking, must be mulled over by giving information and ability concerning nearby building methods and an affectability to neighborhood culture that empowers effective administration of nearby sub contractual workers.

The planning, specificying, supply and establishment of fitting therapeutic hardware is a mind boggling operation including coordination with producers, designers, auxiliary specialists, M and E experts, clinical staff and the undertaking administration group. Experience of undertaking this procedure and can convey money related advantage to the task through its significant acquiring influence and information of the gear commercial center. Profoundly qualified experience guarantees that the most suitable, financially beneficial and most astounding quality gear is chosen.

Therapeutic hardware input is fundamental from the soonest phases of any human services venture configuration to guarantee that the office gives the right envelope and scope of building administrations to oblige every one of the necessities of the arranged gear. The authorizing of new human services offices requires a perplexing scope of abilities and the utilization of point by point operational experience to guarantee that the arranged advantages of any new office are accomplished rapidly and that the offices are conveyed to an operational state at the soonest time and in the most productive way.

The procedure requires the cautious co-appointment of hardware establishment, staff enlistment, preparing and the advancement and execution of workable operational approaches, methods and frameworks in a totally new condition. It requires point by point arranging and undertaking administration of the most noteworthy quality. Hofstrand D, Holz-Clause Study Outline that. “The following outline helps one understanding the feasibility study process. However, all feasibility studies are not same. The elements consider in a feasibility study varies with respect to the type of business venture analyzed and the kind of market options identified. Following typical factors are listed below. However, it may not be a full accurate list of the factors that should be considered in specific situation. The success of a feasibility study is based on the careful identification and analysis of all of the important factors for success of the business. Depending on the project, few other items may be important. The basic premise of a feasibility study is to determine the prospective for success of a proposed business venture.

Description of the Project Identifying and exploring business scenarios. Identifying business models or exploring opportunities project will need in future and how it can be organized, and help in generating revenue. These may come from the market assessment that you need to complete prior.

  • Eliminate business paragon that is non realistic.
  • Identify the model that appear to have potential for further expansion.
  • Project should be define properly and alternative plan.
  • Defining type and quality of product(s) or service(s) to be marketed.
  • The framework of business model.
  • Technical parameters like size, location, kind of inputs, etc must be included.
  • Specify the period from the time the project is initiated until it is up and running at capacity.
  • Relationship to the surrounding geographical area.

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