Methods of Presenting Information Online

In modern living, information is presented online through a magnitude of different formats and the end results of using each of these can vary depending on what their purpose is. Four common reasons of presenting media online (or in general) are: to inform; to describe; to persuade and to entertain. When presenting information online, some of the most used formats include; digital images, video games, Multi-media blogs (photo, video, audio and text content), websites (Social Media, online magazine/newspaper) and digital audio (such as e-books, music and podcasts) – all of which, satisfy different needs. A great example of presenting information online is Multi-media blogs.

Multi-media blogs are widely used across the digital world to present information online often with the intention to inform the readers, and/or to entertain them. The blogs themselves usually include numerous different formats of media such as digital image, video creations, audio compilations and original text content. Although blogs are a fantastic platform for businesses and individuals to engage with their target audience on a more personal level, they’re also a danger zone for the ‘inconsistent creator’. Readers of blogs expect regular, high quality content from the blogs they follow, and the reputation of a blog can easily be smeared due to minor mishaps such as not posting regularly, being too honest, unexpected technical issues and lack of professionalism within a post.

Another huge way of presenting information online is through using social media. With estimated over 2 billion social media users around the world, the combination of chat, videos, photos and photographic content has been a tornado through the digital world for both general consumers (the public), and the companies who use social media platforms to expand and promote their businesses. The open availability of being able to connect to millions of other likeminded users via Facebook, Twitter, Instagram plus other Social Media platforms is the most obvious benefit of social media branding.

In addition to being able to get out there and connect to the masses, social media opens the opportunity to humanize a brand and potentially give a brand a voice on themes which would otherwise be difficult to respond to, for example; many brands make use of Twitter and Facebook as a way to develop ‘relatable’ voices which are later associated with their brand such as Wendy’s, an American fast food chain who are well known for their witty tweets and customer services responses.