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With the world becoming more decentralised and much more localised and collaborative, the major ask for telecom companies is to embrace this rapid change. The ask is to build an ecosystem where digitization, connectivity and improving business environment continue to dominate and the need of the hour is to bring people together yet enabling them to work, live and operate from anywhere across the world.While all of this sounds simple and straight, it is extremely important to see how different these different locations, people, and assets, spanned across the world, can be connected together, building a safe and secure environment. And this is where telecom will play a key role thriving on the back of modern-day technology, emerging as the most powerful weapon driving shift across sectors.
As technology evolves, some of underlying trends that will unfold in the coming year and change the way the telecommunications industry work will include Digitisation, Security, Cloud and Big Data technologies.Digitization will play a very important role in the coming year given the existing pressure that exist to eradicate costs, standardise processes, reduce variables and reshape the business to run more efficiently. Cloud services are also becoming the universally accepted ‘new normal’ as more and more organizations have started to fully embrace cloud services, recognizing the cost-cutting and agility-improving benefits that they provide. Data analysis will also gain traction as crucial business function with applications made to strategize intelligently and bring-in better personalisation.
Another interesting trend is the emergence of intelligent network -which will be security aware, and will be able to identify the threat and alert other networks. We will see an amplifying demand for dynamic networks that enable a more agile response to major security events, especially with heightening security concerns surrounding smart cities. This virtualization of network functions will allow CIOs to connect more sensors, access more data and undertake better analytics. And with the emerging systemic security threat, organizations will benefit from intelligent networks which are able to independently detect and deal with vulnerabilities, and alert adjacent networks.
Technology advancements like network virtualisation are now allowing CIOs to connect more sensors, access more data and subsequently, carry out more analytics enabling a more agile and smart response to major events.And all this is leading strategy of telecom companies to strengthen their market position. Trends like big data and data analytics are helping organizations to tap into new customer groups, and thereafter provide best-in-class customized services to their customer base and stay ahead of the competitive game. Bringing the digital transformation within the organization and opting for a ‘digital first’ strategy is the best way to reach out to customers and to tap into their behavioural patterns and making a substantial difference between success and failure. And all of this is possible, thanks to a robust cyber strategy, centred on threat intelligence and penetration testing, to check for weak points in the technology ecosystem and will undoubtedly help in combating the latest generation of cyber threat. And not to forget the people that will make it happen – the people behind the machines.
Maintaining a lean and efficient organisation that not only knows how to respond to its customers in real-time, but also facilitates seamless interaction within its workforce is the key to success.The telecom sector continues to be at the focal point of growth, innovation, and disruption with more and more mobile devices and broadband connectivity continue to be embedded in the fabric of society today. With the growth in the number of “connected things”, mobile and “smart” device utilization and connectivity will continue to expand. Telecommunications companies will continue to grow and expand in India, driven by the growth in the public sector like with “smart cities” and “Digital India”.
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