Outdated CEO Techniques to Avoid Today

Today, so many people engage in SEO practices that are not valid. Not only are they obsolete and outdated but also they can be so risky to use. Using them in your optimization might not be a guarantee of success to you because you may end up encountering extra costs to help boost your ranking. The following are some of the SEO practices to avoid in 2018: Submitting to Search Engines manually

In the recent past, updating your websites and then sending them manually to search engines was something worthy to do. However, we are past that now because web crawlers can discover your website without you having to go through all that trouble. Therefore the fact that SEO experts are charging you for website submission should be avoided because it’s a waste of money that would end up costing you a lot to build your rank.

Link Exchanges

Link exchanges are one of the outdated and obsolete SEO techniques to be avoided in 2018.As the name suggests it’s about exchanging links with other webmasters. It really worked out well and you keep exchanging links thinking that your ranking will improve. However, it’s an outdated strategy a you will see change in rank without knowing. Having a different web page for every keyword Back then Webmasters ensured that every keyword had its own web page. As much as this technique is outdated it’s still necessary because it ensures that key words are properly placed in a web page. However it can be inappropriate because not all content can be favored by search engines not unless it’s of high quality and engaging.

Linking Wheel

Linking wheel was a technique that was used in building links that would help in tricking search engines into ranking web pages higher using arbitrary websites. The primary focus is your website but other websites are used as free options which can be interconnected to boost your ranking. However it’s a bad practice that can be easily identified by web crawlers.

Anchor Text

Use of anchor text in SEO is an obsolete practice that has been overused by many companies to using old techniques to build their ranking. These companies would often use this anchor text to link to the primary website from a secondary site. It was effective because of the emphasis on keyword importance but today it’s no longer used because it results in low rankings.