Research About Marketing Strategy Finished by Mike Flynn

This chapter will describe and discussing on the detailed review of the published papers , previous dissertations and thesis originates from secondary sources of applicable data regarding this research. It initiates what has been in the are of subject such as latest statement of information from books, journals, articles, magazines and newspapers. By doing this will allow us to collect necessary information to hold up or against further arguments.

Previous Research

Following the searching through the readily accessible secondary data, researcher has discovered three researches that can be classified as related data and almost alike to this research. Following are the summary of the previous theses:

First is a research about marketing strategy finished by Mike Flynn, he is a research staff writer. Mike Flynn is the Principal and Property Marketing Consultant Expert and spent 18 years in marketing leadership. He concluded that a marketing plan for housing property integrated almost identical elementals and structure whether it is a proposal or master plan for an apartment, townhouse, land and for a retirement living project.

A successful plan of marketing will have acquire ownership and contain perception from the whole project group with the marketer essentially creating and driving it. Second is research about after sales service published by Queensland Government. It stated that a sale is the most fundamental method to boost your sales but not the end. Offering quality housing property after sale service reveal to our customers the intention that you want to build a long term relationship with them , be worthy of their loyalty and their business especially sector housing development. A great deal of successful housing development businesses apply after sales service strategy to achieve high target sales , establish customer relationships and maximize their profits. Offering quality after sales service can also attract our customers and they will return back to you and will inspire them to introduce your business to other customers. After sales service covered about the point of sale depend on what you do , including your service to customer and trading techniques. Other than that , it also comprises how you communicate and follow up with the customers after they have stepped out of the premises , such as preparation for follow up communication and efficiently handling customers’ complaints.

Third is a research about innovation theorised by Dr. David Kirk. He proposed that innovation is vital to your company’s success in today’s highly competitive housing development business environment, especially as customers become more demanding and savvy. Entrepreneurs require edge to survive and stand out. Sales innovation is always the factor motivating companies' race for relevancy, for their products & services.

Everyone is possible to undergo innovation. By achieving innovation in business will surely help you in managing fund and time effectively and grant you undeniably superiority to expand business of yours in the market.

Fourth is a research about quality researched by Professor David Adams and Dr Chris Leishman. They managed to figure out that enhancing the housing quality is economical for the welfares and benefits of the customers and housing developers in the long term. Preparation for professional and quality construction will diminish maintenance and repair costs, saving the developer money in the long run. If it’s done properly, developing good-quality affordable housing takes a collaborative effort throughout the planning, design, and construction process. Even though the difference of determination for pursuing quality won’t be very significant nonetheless it is the crucial factor.

Conclusion On Previous Research

In the nutshell , based on the researches published by the researchers , it is clearly visible that there is a strong relationship between marketing strategy, after sales service, innovation and quality in order to achieve sales improvement in Practical Evolution.

Like the research about marketing strategy finished by Mike Flynn. He summarised that well planning strategy of marketing will require total absolute control and perfect insight from the project along with the marketer who literally starting and executing will raise sales of housing property. He highlighted marketing strategy of property integrated almost identical elementals and structure. Second is research about after sales service written by Queensland Government. It mainly focus on how the after sales service will enhance the relationship between housing developer and customers which in turn will improve and increase the sales of housing property which is a win-win situation for both housing developer and customers as the outcome of this method will elevate the sales. Third is a research published by Dr David Kirk. He stated that innovation is the point that contributed the most in housing development market. He pointed out that nowadays customers are becoming more demanding and pursue high standard. Housing developers have to adapt by innovating themselves to allow them to increase their sales and businesses in this highly competitive market. Fourth is a research about quality researched by Professor David Adams and Dr Chris Leishman. They highlighted that quality is the key factor in heighten the sales of housing property. They concluded that quality will decrease the burden of housing developer on construction cost through proper and meticulous planning.

Sales Towards Housing Development In Practical Evolution

In this study , the researcher has identified independences that may influence the sales improvement towards housing development In Practical Evolution based on theoretical framework in. Those are marketing strategy , after sales service , innovation and quality.

First and foremost , marketing strategy can be defined as a business's comprehensive meeting plan in order to get closer with people and transforming them into customers of t our business which we will offer our product and service. Marketing strategy of a business comprises of the company’s strategy value , valuable important information of precious customers and other top level entity.

Next is after-sales service which can be perceived as an task that is conducted after the products successfully delivered to customers , which is lawful and justify for any customers’ service or connection ties in numerous service activities. According to Philip Kotler (2002: 508) stated "After sales service is defined as a service provided by the company to a customer after the sale". Besides that , according to Hindle and Thomas in Tjiptono Fandy (2008: 32) "After sales service is a service provided by the manufacturer to the customers after the customers purchase product from company".

Then , the following independence is innovation which can be interpreted as the operation of creating something new or thinking something in a modern way. Innovation also conveyed the meaning of thinking out with advance ways of conducting things. Implementing innovation into your business will assist you to conserve fund and save time at the same time , and granting you the stronger advantage to expand and evolve your business in the market.

Last but not least , the independence is quality and it is recognised as directly the quality of the structure of interior and exterior which is a characteristic and feature of the internal environment. The meaning behind the word “quality” is more than just the definition of minimum standards of housing development.

Conclusions Of Chapter Two

From the previous researches conducted by researchers , researchers has managed to figure out independent variables that can radically affect the sales improvement in Practical Evolution towards sales improvement. It completely encompassed factors of marketing strategy , after sales service , innovation and quality in sales improvement. The mentioned factors are applied as independent variables and testified in the theoretical framework.