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Review on The Toyota Business

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Review on The Toyota Business  Essay

Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers, is able to grow so much bigger than any other auto manufacturer because it provides cars that contain different price points, which suits the different consumer. They analyze what the customer wants and they deliver according to their need. Toyota Company continuously makes an improvement on its product. Besides, Toyota can make multiple different models at the same time which brings huge increases in productivity and market responsiveness. And Toyota relentlessly innovates.

Toyota Company grows so much bigger than any other auto manufacturer because of the act according to the preference of the customer market segment: Toyota Company offers a full line of cars for the U.S. market, from family sedans and sport utility vehicles to trucks, minivans, and buses. They create their market segment and segment their product according to the need of the customer. Toyota uses a Scion car to target teenage in the age group of 16- to 21-year-olds who wanted personalization.

Toyota Company focuses on customization to satisfy each customer. They let customers choose from over 40 customization elements at dealerships, from stereo components to wheels and even floor mats. In order to satisfy any surges in demand from markets worldwide, Toyota will customize cars for local markets and shift its production.

Toyota Company gives high quality of performance and design to the customer, they listen to different customers for designing the new car. They customize the car in the design that is demanded by the consumer and they updated on time. Furthermore, they develop the various design of cars that are different from its competitor. They provide high-performance quality automobile in low budget. They produce high luxury car to simple car that satisfied the need of both the customer. In the market, there are very expensive automobiles as well as cheaper. It manufactures various design of the automobile focusing different income level of customer.

Toyota Company provides the insurance of the automobile. They provide guaranteed auto protection service to all types of the automobile. GAP is only available at the time of purchasing or leasing new or used Toyota. And the Toyota marketing strategy focuses on perfection. They will analyze the people perfection and make a market strategy according to people perception about Toyota automobile. Thus, it able to grow so much bigger than any other auto manufacturer.

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