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21st century is blessed with advance technology which improved the standards of living. Technology has brought many unique advancements in terms of agriculture, engineering, medical field and so many other fields in which technology has changed the livings of people.
On their website, “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, (n.d.) states that American multinational corporation found, in 2003, Tesla motors, electric vehicles which runs with lithium- ion batteries, to represents the electric vehicles can be better, fast and quicker. The main motive of this foundation is convincing people to use electric cars and stop using fossil fuels and other natural and organic substances. Tesla launched few car models include- Model S- which contains safety features, best performance, and greater energy efficiency. This Model S enhance the World’s expectations for electric vehicles. In 2015, Tesla expand its technology and work by launching its new Model X, which has the more advance features related to safety, speed, and capability. This car holds 5 stars in safety purposes. It also produced Model 3 which is the cheapest and high volume electric vehicle. Tesla also produced Solar Roof, Powerpack, and Powerwall features in a car to make it entire sustainable. Now, Tesla is trying to make car more affordable to more and more people so, people can buy more electric cars and save natural environment.
DeBord (2016) states that the Consumer Reports reveals the high satisfaction of Tesla owners for their car. According to this report, owners do not want to buy any other brand except Tesla and they would be happy to buy it again and again. There are many reasons that DeBord explained in the article to support the point of view of owners to buy Tesla in which technology is on the top (2016). Electric car has more updated features and carmakers are updating software routinely overnight that does not bother owners to go to dealership for maintenance (DeBort, 2016). Moreover, car provides features which save fuels, coals, or natural gas. Consequently, this car become more in demand for environmental lovers (DeBord, 2016). DeBord (2016) illustrate that Tesla is versatile and fun to drive car plus, it provides comfort and advance technology. These all reasons make consumers more attractive to buy Tesla again and again in their life. Wong (2017) states that Tesla amazed customers with its many other incredible features. Wong (2017) further explains that the availability of two storage on the front (frunk) and on the back (trunk) become very useful for customers. Presence of 15- inch touchscreen on the dash of Tesla Model 3 which runs everything like music, navigation, gear shifter, side view mirror, and windshield wipers makes the life of consumers easy (Hawkins, 2017). Thompson (2016) illustrate another amazing factor of Tesla which is its autopilot mode. Tesla can match the speed of traffic, stay within lane, and change lane according to the requirement (Thompson, 2016).
I do not have any personal experience in driving Tesla. However, after reading all the best qualities of Tesla, I would like to give a test drive. I am really interested to see a car which is full of with advance technology and entirely sustainable, which makes environment safe and green.
Technological determinism is the sociological concept which states that the technological innovation precedes cultural and social change (Yoshizawa, 2018). It explained that technological creations lead to social and cultural change. Introducing an electric vehicle which is a completely new idea which bring social change. People are adopting innovative ideas to drive electric vehicles and they feel more safe and secure because of technological gadgets. More and more people want to try Tesla because it is easy to drive, comfortable, and fast. Environment friendly features attracts more people. Hence, it becomes technological diffusion which states that the spread of technology across the border (Book). Tesla is on the demand in many other countries that people from all over the world want to try these kinds of electric vehicles.
To conclude, technology is a great invention which gives birth to other incredible technical gadgets that amazed people with advance features. This technology bring change in world by giving best results to people and make their life easier and comfortable.
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