Brief Summary “In the last century, owning things was the marker of the middle class.” This sentence from Bernard Marr illustrates that people used to assess other people’s social class based on the number of things they owned, the more wealth a person owns, the...
Introduction With the advent of the Sharing economy, the traditional values and definition of marketing have changed drastically over the past six years. Marketing has traditionally been defined as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have...
Sharing
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Today life depends on the machine and electronic devices. So people cannot live without using computers and machines. People do not have exercise and activities. One of these machines is the car. Cars play nearly the main role in our lives. Accordingly, some cities use...
Nowadays, with the rapid development of technology, the emergence of the Internet virtual platform makes it possible for people to share items. The high degree of transparency on the Internet allows citizens to trust others more. Such a kind of trust has also laid a...
“Robin Chase, Zipcar, and an Inconvenient Discovery” In the article, “Robin Chase, Zipcar, and an Inconvenient Discovery,” Deborah Ancona and Cate Reavis give the account of the formation of Zipcar, a car-sharing company based in Cambridge, Massachusetts and Boston. The article is a case study...
Instagram is a world-wide online platform or application in which people can share photos, videos, stories, and messages. It was created in October 2010 by Kevin Systrom and then sold to Facebook in 2012 for $1 billion (Aslam, 2017). Facebook’s acquisition generated the ability of...
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