Southwest Airlines Strategic Management Strategy

About this sample

About this sample


Words: 513 |

Page: 1|

3 min read

Published: Mar 20, 2024

Words: 513|Page: 1|3 min read

Published: Mar 20, 2024

Southwest Airlines has long been recognized as a pioneer and leader in the airline industry, known for its innovative business strategies and strong focus on customer satisfaction. This essay will explore the strategic management strategies employed by Southwest Airlines, analyzing the key factors that have contributed to the company's success and competitive advantage.

'Why Violent Video Games Shouldn't Be Banned'?

One of the key strategic management strategies employed by Southwest Airlines is its focus on cost leadership. The company has consistently aimed to provide low-cost, high-quality services to its customers, allowing it to gain a competitive edge in the market. Southwest Airlines has achieved this by implementing a number of cost-saving measures, such as operating a single type of aircraft, which reduces maintenance and training costs, and utilizing a point-to-point route structure, which minimizes transfer and connection costs. These strategies have allowed Southwest Airlines to offer affordable fares to its customers while maintaining profitability, positioning the company as a cost leader in the industry.

In addition to cost leadership, Southwest Airlines has also focused on differentiation as part of its strategic management strategy. The company has differentiated itself from its competitors by offering unique services and amenities, such as open seating, no baggage fees, and a fun and friendly corporate culture. These unique offerings have allowed Southwest Airlines to attract and retain customers who value a different experience from traditional airlines, giving the company a competitive advantage in the market.

Another key aspect of Southwest Airlines' strategic management strategy is its emphasis on employee satisfaction and empowerment. The company has long recognized the importance of its employees in delivering high-quality customer service and has implemented a number of initiatives to ensure employee satisfaction and engagement. Southwest Airlines has a strong corporate culture that values and respects its employees, offering competitive wages, comprehensive benefits, and opportunities for career advancement. This focus on employee satisfaction has not only led to high levels of employee retention but has also contributed to the company's strong customer service reputation, further differentiating it from its competitors.

Furthermore, Southwest Airlines has strategically leveraged technology as part of its management strategy. The company has invested in innovative technologies to streamline its operations, improve efficiency, and enhance the customer experience. For example, Southwest Airlines was one of the first airlines to implement online booking and check-in systems, allowing customers to easily manage their travel plans. Additionally, the company has invested in state-of-the-art aircraft and maintenance technologies, allowing it to reduce operating costs and improve reliability. By embracing technology, Southwest Airlines has been able to stay ahead of the competition and maintain its position as a leader in the industry.

Get a custom paper now from our expert writers.

In conclusion, Southwest Airlines' strategic management strategy has been a key factor in the company's success and competitive advantage in the airline industry. The company's focus on cost leadership, differentiation, employee satisfaction, and technology has allowed it to consistently deliver high-quality, affordable services to its customers, while maintaining profitability and standing out in the market. By continuing to innovate and adapt to changing market conditions, Southwest Airlines is well-positioned to maintain its leadership in the industry for years to come.

Image of Prof. Linda Burke
This essay was reviewed by
Prof. Linda Burke

Cite this Essay

Southwest Airlines Strategic Management Strategy. (2024, March 20). GradesFixer. Retrieved June 21, 2024, from
“Southwest Airlines Strategic Management Strategy.” GradesFixer, 20 Mar. 2024,
Southwest Airlines Strategic Management Strategy. [online]. Available at: <> [Accessed 21 Jun. 2024].
Southwest Airlines Strategic Management Strategy [Internet]. GradesFixer. 2024 Mar 20 [cited 2024 Jun 21]. Available from:
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled


Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.


    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts


    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!


    Get Your
    Personalized Essay in 3 Hours or Less!

    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now