Introduction There are some basic concepts of marketing which are key for any organization to succeed in the business world or environment and those basic concepts can be classified into the 4 marketing P’s, which are Product, Price, Place and Promotion. Southwest Airline is a...
Southwest Airlines was developed to satisfy a growing need for effective local air transportation between major growing cities of Texas. Rollin W. King found a niche opportunity to cultivate a business to fulfill the combined population of Texas’ four major cities, which data showed to...
Southwest Airlines has been prospering in the airline industry since 1971 (Wharton, 2008). Despite rising fuel costs and the sluggish economy, Southwest has been able to stay profitable with their genius business model since 1973. Coming a long way from its humble beginnings, Southwest has...
Strategic planning must take many elements into account. Some of these elements are the company’s mission, vision, values, goals, critical success factors, and differentiation strategies. Southwest Airlines approaches strategic planning from a very different point of view than other airlines. Where other airlines boost profits...
In 2018, Southwest returned more than $2.3 billion to shareholders through the repurchase of $2.0 billion in common stock and the payment of $332 million in dividends. From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air...
With no prior airline industry experience, Southwest co-founder Herb Kelleher’s entrepreneurial approach and niche strategy disrupted the airline industry as traditional players were struggling. Southwest’s “fighting spirit” and competitive advantage has enabled it to fend off consistent attempts, both from competitors and political forces, to...
Southwest Airlines is a company built with heart in mind and with the spirit to fly in his soul. As the late Herb Kelleher famously said, “if you don’t change you die.” I believe Herb built Southwest Airlines on this mantra as he always knew...
