Strategies of Successful Business for Safetylab

Competitors

Proguard is the largest competitive company to Safetylab in Malaysia. It incorporated at 5th March 1993. Proguard is one of the leading Personal Protective Equipment (PPE) companies in Malaysia and South East Asia. They have provides the comprehensive range of products and solution catering to various industries and applications needs in the market place. The safety equipment that they sold almost same with Safetylab like head protection, eye protection, hand protection, safety vest and traffic control equipment and others. 6 key product categories account for 84% of its sales is Head, fall, Rainwear and Clothing, Hand, Eye Protection and Emergency Response. Now, Proguard is a name synonymous with safety. In these years, they had gained some prizes.

They can successful develop to the one of the biggest safety suppliers in Malaysia because of their business strategies.

Strategies through National Coverage

Their local branches network backs as nation sales team with dedicated internal and mobile field sales representatives. Their workers also have received the continuous training to work with the consumers and their business to handle orders efficiently by offer technical advice and solve the problem occur quickly.

Strategies through Knowing our Market

The principle business sectors that they operate are both domestic and overseas to Contractors, Distribution, Manufacturing, Oil and Gas, Food Processing, Utilities and Transportation services. Amongst these markets are many small and medium size business as well as some of the biggest leading edge international companies with whom they have developed extremely successful partnership by helping to streamline their safety needs.

Strategies through Quality Standard

Proguard is certified to ISO 9001 : 2008. Proguard® is committed that its business is conducted in all respects according to professional and legal standards. Every employee is responsible to contact with the consumers and the public at large reflects professionalism, efficiency and honesty.

Strategies through Quality of Catalogues

Proguard publish comprehensive catalogues each year for Personal Protection Equipments. These catalogues illustrate the full product range with product selection guides with certified standard such as SIRIM, (Malaysia Standard) CE (European nation), ANSI (American Standard) requirements.

Strategies through Stock

Proguard has backup RM4 million stockholding in their headquarter. Therefore, Proguard also continually to sourcing some quality products that are tested and approved to the latest SIRIM, CE and ANSI specifications.

No order is too big or too small with the majority of products are offered in single units. Standard case or pack quantities are stated in catalogues where appropriate. They have provide door to door delivery at no cost. Remotes areas will be charged with a minimum cost.

Strategies through Training

Proguard express that they can help with training programmes tailor made to suit customer needs, whether it is for head to toe protection, chemical spills or other care.

Strategies through Information Technology

They continued significant investment in information technology, website upgrading and business operation software to manage their business, store and logistic operation.

If Safetylab want to expand their business to international, it wants to face some problems especially the threat of the other companies. The companies have the good reputation at their local country and this will not be threatened by the company which is just expand their business in their country. So, Safetylab maybe will face the problem of loss at the beginning. Therefore the safety companies have the capability and high technology to produce the better quality safety equipment compare with Safetylab and this may cause the products of Safetylab are not welcome by the locals. So, Safetylab need to learn their technology to produce better product. Therefore, Safetylab also need to hold some events to promote their product and let the other people know about them.

1. Threat of New Entry

Barriers to new entrance is low because there can easily produce and get the product from other country like China at the lowest cost. In this safety industry, the weak companies are easily be substituted because they do not have their own brand, so this cause them easily substituted by the other company as the product in safety equipment industry is quite similar. Therefore, they can get the sources with the lowest price from development countries like Vietnam, India, and other countries. So, many industries will choose to set up the factory at the local country. In this advanced era, the development of the industries is growing up rapidly. Following the development of industry, many companies observe this opurtunities and invest in this safety industry one by one. This also makes the high elimination rate in this industry. Nowadays, consumer is the fundamental to the every industry. You need to have the good communicate with customers. Then, you only can survive in this industry which is full with competitive.

2. Bargaining power of buyers

The safety equipment mostly is bought by the industries because their workers do the works that have some risk. So the safety equipment will be sold in large quantity and the price will be discounted too. So, the industries will increase the amount of safety equipment. The superfluous equipment will be backed up. Safetylab also will keep communicate with the consumers and can solve the problems occur. Therefore, Safetylab can give more discounts to the companies who settle the debt to increase good opinion.

3. Bargaining power of suppliers

In this industry, the demand is high. So, the supply also high. The suppliers easily to decrease the price of safety equipment because the demand is high. Therefore, this also can make Safetylab increase the amount of cargo and keep the good cooperation with them. Safetylab can know about the situation of the safety market from suppliers. If do not has any problem, Safetylab will not change the suppliers because suppliers will give the discount to the old consumers. If change suppliers, it may cause the cost increase.

4. Threat of Substitution

In this generation, the demand of people to safety equipment becomes higher. They hope the safety equipment can have more function. They can just buy that product with various and no need to buy various products with different function. This can help them to decrease the cost. For example, a glove which can resistant to cold and burn will replace the normal safety glove. If the new substitution generated, the stock of Safetylab will face the problem of cannot be sold. This time, Safetylab will face loss.