To keep a direct touch and contact of the producers of all happening at the organization level as well as equip them with the power of knowledge and unity they are into two types of groups at different levels but basically the on-tire structure of the producer company in itself removes many barriers to the communication gap that could arise in a Cooperative or a privately and public owned company. In addition to this the below are two also help in reaching the same aim.
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'Sub Project Plans Under National Dairy Plan'
Village Contact Group
The basic fundamentals forming the foundation are being made to groups at the village level and they are instilled with broad vision and values that will lead the organization to become a world’s leading milk producer company. Their responsibility and method of contribution that will build such strong foundation to give the organization such a peak rise. The VCG also serves as a guide and inference to any doubt to the existing village member or to the new interested producer of the village. They serve as a link to see the link be the strength of direct contact by being just a one-tier structure. Some of the key responsibilities of a VCG are:
- Make every information in reach of people that an organization will to be in reach to producers
- Encourage new producer to join and the existing to give more business contribution
- Inform of all meetings and gatherings to all its members
- Develop strong relation of producer to the milk pooling center
- Member Relation Group (MRG)
- Strengthen the Dairy Value Chain
- Provide all impetus to see a strengthened backward integration of a dairy value chain.
No stones are left unturned to bring the best it uses well the funds of the NDDB granted for the SUB-project Plan under National Dairy Plant, phase-1. There are four projects to be covered under this grant
Village Based Milk Procurement System (VBMPS)
Build the capability of various stakeholders involved directly or indirectly in procurement of milk through activities such as awareness programs, training sessions and other such activities. The basic aim is to setup a fair and accurate procurement system and enable its timely payment to see more of transparency in its operations. Improvement of this as priority becomes even more essential when procurement be the very beginning steps of the Dairy Value Chain.
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Ration Balancing Program
This is a type of advisory service to producers on how to adequately feed their cattle in consideration of right quantity of mineral and essential vitamin intake that they should provide to the cattle through the fodder. A very well trained field person called Local Resource Person (LRP) is appointed at the village level. He is well trained and equipped with the modern tools like Net book with INAPH loaded software, fodder weighing machine, measurement tape, ear tag applicator, Ear tag etc. One LRP is providing ration balancing advisory services in two contiguous villages. The LRP is being trained in various processes of ration balancing, INAPH Software, communication with farmers and basics of animal husbandry and management. With help of this, LRP is providing better services to dairy farmers.
