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Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with subsidiaries in many countries. Globalisation has been taking place for hundreds of years, but has sped up enormously over the last half-century.
Whether we like it or not, whether we are ready for it or not, the phenomenon of globalization is more actual than ever. Needless to say that there are different ways to approach this hot topic, different levels of debate, different points of view. What is certain is that globalization is intimately connected to sharing information, media (especially new media) often being regarded as the main vehicle for its rapid expansion. Without gainsaying, globalization has impacted tremendously on the media.
Globalisation has affected media tremendously, with information being shared rapidly and extensively, reaching out to larger, global, audience. The rapid growth of globalisation has been affected by technological advancement and the international market. Electronic media in particular, such as the Internet, mobile phones, and computers, has allowed for an increasingly interconnected world. World unification has also affected the rise of global media, with technology transcending borders and increasing the speed of communication. This has created an international community of trends and influences across borders, both of positive and negative impact.
Digitalisation, multi-media platforms, and interactivity has increased social interaction and has created new experiences and forms of media content, such as social media or being able to watch the Formula 1 championships from around the world. Some media enterprises have grown due to globalisation, such as Time Warner and Disney, and news services have also increased their global reach, such as CNN and BBC World. This increasingly competitive industry then competes on a global level through foreign investment, mergers, and acquisitions to increase marketability and power. However, global media would not replace national media. Although global media transcends national borders, there is no correlation between the growth of global media and the public opinion. Global media will reach out to a bigger audience, but that audience has their own ideas and interpretations that still tie to their own national media, culture and national institutions.
Communication and media has always existed, from body language to face-to-face communication, or traditional media like newspapers, but have just advanced to one of global scale. Global media thus becomes a voice and form of information and a communication tool, as well as a cheap source of communication. Though connected, influential and impactful, global media would ultimately not replace national media.
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