Home — Essay Samples — Sociology — Sociology of Media and Communication — Social Media
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Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
Rated by a GradeFixer's writer
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Social media are interactive digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine. While the roots of digital communication run deep, most contemporary accounts of the modern origins of today’s internet and social media point to the emergence in 1969 of the Advanced Research Projects Agency Network — the ARPANET. In 1987, the direct precursor to today’s internet came into being when the National Science Foundation launched a more robust, nationwide digital network known as the NSFNET. A decade later, in 1997, the first true social media platform, Six Degrees, was launched.
Blogs (ex. Huffington Post, Boing Boing), Business networks (ex. LinkedIn, XING), Collaborative projects (ex. Wikipedia, Mozilla), Enterprise social networks (ex. Yammer, Socialcast), Forums (ex. Gaia Online, IGN Boards), Microblogs (ex. Twitter, Tumblr), Photo sharing (ex. Flickr, Photobucket), Products/services review (ex. Amazon, Elance), Social bookmarking (ex. Delicious, Pinterest), Social network sites[6] (ex. Facebook, Google+), Video sharing (ex. YouTube, Vimeo), Virtual worlds (ex. Second Life, Twinity)
Facebook (2004), Reddit (2005), Twitter (2006), Instagram (2010), Pinterest (2010), Snapchat (2011), TikTok (2016)
Convenience and connectivity, quick access to information and research, online learning, job skills, content discovery (YouTube), marketing tools, opportunities for remote employment, etc.
Fear of Missing Out (FOMO), cyberbullying, lack of privacy, addiction, self-omage issues, online vs reality, etc.
1. Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211. (https://academic.oup.com/poq/article-abstract/80/1/180/2593846)
2. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95. (https://link.springer.com/article/10.1007/s11747-019-00695-1?error=cookies_not_support)
3. Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222. (https://www.liebertpub.com/doi/full/10.1089/cyber.2020.0134)
4. Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064. (https://www.science.org/doi/abs/10.1126/science.346.6213.1063)
5. Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of psychosocial research on cyberspace, 13(1). (https://cyberpsychology.eu/article/view/11562)
6. Auxier, B., & Anderson, M. (2021). Social media use in 2021. Pew Research Center, 1, 1-4. (https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2021/04/PI_2021.04.07_Social-Media-Use_FINAL.pdf)
7. Al-Samarraie, H., Bello, K. A., Alzahrani, A. I., Smith, A. P., & Emele, C. (2021). Young users' social media addiction: causes, consequences and preventions. Information Technology & People, 35(7), 2314-2343. (https://www.emerald.com/insight/content/doi/10.1108/ITP-11-2020-0753/full/html)
8. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321-359. (https://www.cambridge.org/core/journals/business-ethics-quarterly/article/ethics-of-the-attention-economy-the-problem-of-social-mediaaddiction/1CC67609A12E9A912BB8A291FDFFE799)
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