The Effectiveness of Digital Marketing and Its Effect on Consumer Choice

I believe that digital marketing is extremely effective for advertising and promoting existing or new brands or products, this is because, there are over 3 billion social media users worldwide so therefore companies using digital marketing campaigns are almost definitely going to be able to locate and audience when using a digital marketing campaigns. Some of the benefits of an effective digital marketing campaign include; an increase in brand visibility as due to the fact there are over 3 billion social media users as long as you have a good digital marketing campaign it will get views therefore increasing the brand visibility.

Another reason that digital marketing is effective is due to the fact that it gives companies the ability to socialize with their target audience, this is good for companies as it gives them a friendly image towards their consumers, making people more willing to spend their money with the company, also unlike traditional marketing it allows companies to encourage their customers to buy their products and give them information on the products.

Digital marketing is also effective due to the fact that it increases the amount of loyalty the audience has to the product or service, this is because if a company has a good digital marketing campaign it will be fresh in the public heads because of this they will continue to use the product or service due to the fact that it is fresh in their head and it is popular among the public. A good digital marketing campaign can also increase brand credibility and build brand credibility, as if a company has a good digital marketing campaign it will make their company become more mainstream meaning that their company will have a larger number of consumers therefore making the company more credible and attracting a larger number of consumers.

Digital Marketing also helps companies to attract new customers, as it allows companies to expose themselves to a younger audience which may have not known of them before, the reason it applies mainly to a younger audience is due to the fact that the majority of the 3 billion user on social media most of them are from the younger generations this gives companies the ability to appeal to the younger generations through different social media platforms. The effectiveness of digital marketing can be seen due to the fact that most companies nowadays will have a large prescience and following on social media platforms for example Facebook Twitter and Instagram due to the fact that they will want to have a big presence in case they do decide to have a social media campaign they will already have a following. Also most companies are focusing on mobile device users we know this because of the fact that most company’s websites are all mobile friendly meaning that the consumers can pretty much access the company’s website as long as they have internet.

Lastly we can see how effective digital marketing is due to the fact that almost all companies allow the content posted on their websites to be shared through all the different social media platforms for example Facebook, Twitter, Instagram, Snapchat and YouTube so that their brand can be advertised easily through social media advertising.