Essays on Consumer Behavior

The aim of this research work is to study consumer’s buying decision of Fast Moving Consumer Goods. Biscuit as a delicious food during morning and evening for tea break. Hence the biscuit are moving fast in the market as all the people consumer variety of...

Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...

The purpose of this research is to try and understand how retargeting on the social media platform Instagram, can influence the consumer purchase decision. Instagram is of particular interest as research carried out by marketing firms across the UK, suggest that social media users between...

Consumption is fundamental in people’s everyday life, therefore many have attempted to analyse individual’s behaviour in regards to buying products of a marketplace. This paper’s aim is to analyse consumer behaviour within the food industry sector and, most importantly, to understand to what degree culture...

Executive summary Consumer behaviour is the study of how individual customers, groups or organizations select, buy and utilize goods and services in order to satisfy their needs and wants. It refers to the action of consumers in the marketplace and the underlying psychological processes that...

Introduction We are living in an era of technology. Internet and technology have developed rapidly and has reached each nook and corner of the world. Even most of the villagers in our country are now familiar with micro finance and digital money, it’s hard to...

In order to handle this part we shall need to under what is meant by consumer behavior and Family decision making. Consumer behavior engages the processes of psychology that consumers under go before they can be in a position to understand their needs, looking for...

Consumer behavior helps marketers shape advertisements to catch their attention and to purchase advertised products or services. Marketers can use effective tools to advertise their products or services to consumers. Consumer behavior helps with understanding what consumers look for in a product through certain behaviors...

General information In showcasing, an item is anything that can be offered to a market that may fulfill a need or need. It is a thought, strategy, data, benefit or a question made because of a procedure and serves a need or fulfills a need....

I believe that digital marketing is extremely effective for advertising and promoting existing or new brands or products, this is because, there are over 3 billion social media users worldwide so therefore companies using digital marketing campaigns are almost definitely going to be able to...

Advertising has always been a successful strategy in promoting brands in order to spread awareness and interest of products to consumers to hopefully increase business revenue. Advertisers attempt to convert potential buyers into actual buyers is done by making consumers aware of the value that...

“A good fragrance is really a powerful cocktail of memories and emotion” (Jeffrerey Stepakoff, 2011). The understanding and selection of fragrances involve complications. It is not simply choosing a fragrance for specific purposes such as party fragrance, job fragrance or casual fragrance for daily life,...

Just a mere decade ago, the majority of advertisers viewed the internet as unchartered territory – a gold mine with unimaginable potential just waiting to be mobilized and deployed. The influx of awareness has caused a major stir in the marketing world as now, the...

Various studies have shown that exposure to environmental messages through media positively affects young consumers’ environmental concerns (Good, 2006; Holbert et al., 2003). The media is very influential and can raise important environmental issues which can affect the thinking process of consumers (Holbert et al.,...

Although advertisement is objectively designed to boost marketing strategies in the purchase of goods, services, and ideas, it is always considered much deeper than that since it twists and manipulates the mentalities of those exposed and subjected to it. An advertisement issaid to be the...

Consumers always are looking for the best price for the products that they are looking for, but they also what purchasing to be convenient. Amazon provides the unique opportunity for consumers to purchase a multitude of products from the comfort of their own homes, while...

The more general concept of ethnocentrism stems from ethnocentrism of consumers. Ethnocentric individuals see their group as being superior to others. From their own perspective, they view other groups and decide to reject different groups and accept similar ones. Ethnocentrism of consumers refers specifically to...

Consumer choice is a major driving force in the factors influencing various outcomes concerning microeconomics. This is well known and numerous companies attempt to harness this knowledge for profit, but it remains difficult to fully account for the tastes that can make up the complexity...

One of the products that have a great impact on the market is the Fast Moving Consumer Goods. They have a great influence on the market and are very influential to the seller. The Fast Moving Consumer or rather Consumer Packaged Goods are known to...

Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. The Korean meaning of Samsung is ‘three stars’. It comprises various partnered businesses; most of them united under the Samsung brand, and is the biggest South Korean chaebol (business conglomerate). The Samsung...

Introduction The theory behind the purchasing power parity (PPP) has appealed to many economists and researchers over the decades. Though simplistic in theory, literature on PPP has demanded extensive empirical research and has produced many different results which will be discussed in this literature review....

This marketing literature review is based upon the use of social media in integrated marketing communication. Incorporated marketing communications (IMC) is a method used by administrations to trademark and organise their interaction efforts. The prime notion behind an IMC plan, is to generate a continuous...

ABSTRACT The study of the research that the buyers who acquires a product or commodity based on the guidance will look closely to the social media. (example like Facebook, twitter) This research reflects survey the type of the product purchase, price of the commodity and...

Marketing has changed a lot ever since the development of the conventional methodologies. Nowadays, conventional marketing is a mere choice for companies compared the older companies who categorized conventional marketing as a necessity. But that was marketing, companies these days do have generated a lot...

The research of the intricacies of food photography and the relevant techniques is important and should be understood by design practitioners who plan to pursue a career in the food photography industry. With the explosion of social media sharing over the past decade, it is...

Relationship Multiple studies emphasized that maintaining good relationships with stakeholders are essential for retailors. However, the perceptions of stakeholders are different in varied regions, according to few comparative studies. In China context, researchers suggest that companies should focus on relationship with supplier, government and customer,...

A customer’s decision-making process is critical to the success of an enterprise, especially those which deal with tourism and hospitality. There are various factors that affect the choice of tourists’ destination during summer and winter. Imperatively, destinations have a complex nature. They are defined as...

CBT is a modern talk-based therapy that has grown in popularity in recent years, largely because there is a large evidence base from research and clinical practice to prove it is an effective therapy for a large range of mental health issues including, but not...

Introduction Buying habits and consumer behaviour is one of the vital things that one needs to incur in order to penetrate a market. Every place has different buying behaviour, therefore, a complete analysis is very important in which their choices, norms and values are considered...

To begin with, Culture has been one of the most important things that we need to understand in order to know more about the consumer behavior, It includes everything from the influence of individual thought processes, beliefs, law, language and behavior which was passed down...