Essays on Consumer Behavior

In order to support and prove the research materials above, the survey was conducted. Survey consisted of 10 questions about consumer preferences and general awareness on the sustainable issues. Furthermore, the questionnaire was given only to Russian language speaking citizens from former soviet states, as...

One of the products that have a great impact on the market is the Fast Moving Consumer Goods. They have a great influence on the market and are very influential to the seller. The Fast Moving Consumer or rather Consumer Packaged Goods are known to...

A customer’s decision-making process is critical to the success of an enterprise, especially those which deal with tourism and hospitality. There are various factors that affect the choice of tourists’ destination during summer and winter. Imperatively, destinations have a complex nature. They are defined as...

Consumer behavior is one such thing you really can’t predict well. It is well said that customer is the real Boss. It was assumes earlier that the trend of switching from smoking to vape is because of the cost cutting as well but later it...

Marketing is an essential tool when it comes to market capitalization and selling if a certain product. It plays a major role in deriving consumers and promoting sales of a product. It also presents an unknown product to the product thus increasing its probability of...

In order to handle this part we shall need to under what is meant by consumer behavior and Family decision making. Consumer behavior engages the processes of psychology that consumers under go before they can be in a position to understand their needs, looking for...

Consumer behavior helps marketers shape advertisements to catch their attention and to purchase advertised products or services. Marketers can use effective tools to advertise their products or services to consumers. Consumer behavior helps with understanding what consumers look for in a product through certain behaviors...

An average American spends fifteen hours per week watching television. During that time, viewers are exposed to countless number of advertisements. Although not everyone is affected by all advertisements, each one of us is bound to become a sucker to advertisements sometime in our life....

Toys have long roots in local folk cultures and crafts, and regional and national traditions of toy and doll making have long reinforced ethnic and local identities in children. But the construction of modern childhood over the past century especially has paralleled the decline of...

For a long period of time researchers anticipate consumers shall act accordingly with their corporate social responsibility information process, supporting companies with good CSR reputation than those who have poor ethical records. Such actions, consumer would be able to influence companies to create a social...

The theory behind the purchasing power parity (PPP) has appealed to many economists and researchers over the decades. Though simplistic in theory, literature on PPP has demanded extensive empirical research and has produced many different results which will be discussed in this literature review. While...

In showcasing, an item is anything that can be offered to a market that may fulfill a need or need. It is a thought, strategy, data, benefit or a question made because of a procedure and serves a need or fulfills a need. Customers from...

Relationship Multiple studies emphasized that maintaining good relationships with stakeholders are essential for retailors. However, the perceptions of stakeholders are different in varied regions, according to few comparative studies. In China context, researchers suggest that companies should focus on relationship with supplier, government and customer,...

This paper focuses on attitudes as an internal influential factor of consumer choice for SQD Athletica. The four functional attitudes are: Utilitarian function: This function is consists of reward and punishment. According to this concept, consumer develops an attitude towards SQD Athletica how much pleasure...

The author of the journal has made an attempt to examine the influences of impulsive consumer behavior on buying. He says that the mall culture and e-commerce websites have seriously propelled buying behaviors in the last decade. In the Indian ‘consumer landscape’ for feasibility of...

Sixteen people were asked to participate in this investigation by filling out a questionnaire which a sample of is found page 14. These people were chosen on accordance to their residence. The sixteen people who participated in the investigation all reside in the Benoni area....

In the context of online shopping, perceived ease of use is the customer’s perception that it would easy to interact with the e-commerce websites. According to TAM an online shopping web site that is easy to use positively affects perception of usefulness. Many other researchers...

The aim of this research work is to study consumer’s buying decision of Fast Moving Consumer Goods. Biscuit as a delicious food during morning and evening for tea break. Hence the biscuit are moving fast in the market as all the people consumer variety of...

ABSTRACT The study of the research that the buyers who acquires a product or commodity based on the guidance will look closely to the social media. (example like Facebook, twitter) This research reflects survey the type of the product purchase, price of the commodity and...

A fashion of doing business with your customer uniquely, supplies a productive customer involvement in prior or post sale. Yes, being consumer-centric is all about providing them the best potential experience in order to drive repeat business. The skills of being consumer-centric are not readily...

Consumers always are looking for the best price for the products that they are looking for, but they also what purchasing to be convenient. Amazon provides the unique opportunity for consumers to purchase a multitude of products from the comfort of their own homes, while...

The new period of green advertising has developed to be a vital angle which has been advanced by appropriation of item bundling and introducing to people in general as a honest to goodness exertion to enhance maintainable marketing plans and carrying on in an eco-logical...

Various studies have shown that exposure to environmental messages through media positively affects young consumers’ environmental concerns (Good, 2006; Holbert et al., 2003). The media is very influential and can raise important environmental issues which can affect the thinking process of consumers (Holbert et al.,...

Abstract As one of the powerhouses in the technology industry, most people think Microsoft has an, almost, absolute power to stay relevant in the market, making Microsoft automatically has a great ability to adapt in the market itself. However, even Microsoft has their downs, including...

I believe that digital marketing is extremely effective for advertising and promoting existing or new brands or products, this is because, there are over 3 billion social media users worldwide so therefore companies using digital marketing campaigns are almost definitely going to be able to...

The purpose of this research is to try and understand how retargeting on the social media platform Instagram, can influence the consumer purchase decision. Instagram is of particular interest as research carried out by marketing firms across the UK, suggest that social media users between...

Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...

Celebrity endorsements are a great way of attracting consumers towards the brand and creating mass awareness in the public. As consumers who are familiar with the celebrity will definitely try the brand and if they like it, they will pass on the message to other...

First and foremost, the advance of GST on consumer compare with sales tax is Fair Pricing to Consumers. This is because GST eliminates double taxation under SST. Consumers will pay fairer prices for most goods and services compared to SST. In addition, retail prices will...

The year 2018 was really special and full of adventurous event year for me because I became an adult, graduated my high school and entered the University. Although all that events were interesting, living without my family in a new hometown was a real challenge...